Weetabix has launched a campaign starring Jack Wilshere, the Arsenal and England footballer, Rebecca Adlington, the double Olympic gold medallist swimmer, and Jason Kenny, the triple Olympic gold medal-winning track cyclist. The campaign will include three online documentaries featuring Wilshere, Adlington and Kenny’s mothers talking about how important eating healthily was when the sports stars […]
Household favourite cereal brand Kellogg’s Krave have released the latest video in their Time 2 Melt campaign. ‘Iron’ is the latest instalment in the online branded content series created by global digital marketing agency Isobar and shot and produced by boutique production and post-production company Motion Picture House. In the series of videos, which began […]
A potentially seismic change in advertising around sports may be heralded after a report commissioned by the Salvation Army found that more than two thirds of Australians want to ban alcohol advertising in sport. 67.2 percent of over 1000 polled said alcohol sponsorship should be phased out. The survey was undertaken as part of the […]
Nando’s is launching an integrated ad campaign promoting its new electronic loyalty card. The new campaign, which comprises radio, outdoor and press ads, is by 18 Feet & Rising and breaks on Thursday, 17th October. The radio ads are set around various situations where people try to use their Nando’s loyalty cards incorrectly, such as […]
Ooh Media has unveiled an experiential brand campaign for Kettle’s Chunky Chips, converting over 60 shop units into gigantic packets of chips and audio enabled panels. The event includes the placement of 2 metre tall Kettle Chunky Chip packets. The creative was designed by Scarlet Design. “It used to be that special builds were few […]
Ballantine’s has unveiled brand positioning aimed at associating the Scotch whisky brand with authenticity, self-belief and conviction. ‘Stay True’ will begin rolling out across key markets from October. The campaign will be spearheaded by a TV spot and will also run across press, outdoor and online media. The activity features a number of ‘Stay True’ […]
http://www.youtube.com/watch?v=x5NRcZhP6a8 Unilever has been banned from running two Flora ads that make unjustified claims about its Pro-Activ spread. The Advertising Standards Authority received two complaints about two ads by Adam & Eve/DDB, which feature two women who lowered their cholesterol levels with Flora Pro-Activ. The complainants questioned whether the ads’ claim that “no other food […]
Burton’s Biscuit Company is set to launch an out of home campaign to promote Wagon Wheels Wheelies. Created by VCCP, and bought by UM London, the campaign will launch on 21 October and is set to run until mid-November. The campaign is set to include six-sheet posters featuring Wagon Wheels Wheelies images with the strapline […]
Mondelez International, whose portfolio includes the likes of Chips Ahoy, Nabisco, Oreo, Trident, Toblerone, Halls, Ritz and other high-profile snacks, says it plans to debut a grocery shelf in 2015, which comes equipped with sensors to determine the age and sex of passing customers. The shelf is hooked up to Microsoft’s Kinect controller, which is […]
http://www.youtube.com/watch?v=Km8SIURSrQ4 First Milk has launched a £1m advertising campaign for the Lake District Dairy Co. featuring the voice of Julie Walters. The TV ad, created by Glasgow-based agency Frame in conjunction with Th1ng and The Gate, introduces ‘The Land of Milk and Bunny’ and characters Cow and Bunny, with Walters providing the voiceover for Cow. […]