Club Orange and advertising agency Chemistry from Dublin have released this hysterical video ad. The spot features the ultimate Wingman – an extraordinary person, who was sent from the universe to Earth. Now he spreads love and happiness around the world. He brings the party where it is needed – especially to the bachelors’ lives. […]
Heineken CEO Jean-Francois van Boxmeer told a crowd at the Cannes Lion that marketers of alcoholic beverages need to do more to encourage customers not to consume their products excessively. Van Boxmeer spoke at Cannes during a session hosted by Publicis Groupe CEO Maurice Levy. Also participating was Heineken CMO Alexis Nasard. “Abuse is not […]
Kabuto Noodles, a food brand launching its first marketing activity, has bravely staged the world’s first live improvised ad break to get the cut-through required to succeed in a competitive market. Kabuto is an upmarket noodle snack bridging the gap between good quality, healthy Asian food and instant noodles found in supermarkets. The brand was […]
Stride Gum has worked together with Widen + Kennedy London to come up with Gumulon, a game app that requires users to chew gum. Users play as Ace, an alien who has to escape monsters while traveling through outer space. Mouth movements are detected by the cameras of iOS devices, which will in turn enable […]
Designed by advertising agency BBDO Dusseldorf, this new German campaign for Pepsi cleverly hides the familiar logo amid a web of blood vessels. The advertisement eschews text and huge logos to sell the product, instead relying on Pepsi’s brand colors and the beautiful art to catch one’s attention.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has won the Cannes Lions Grand Prix award in the creative effectiveness category, festival organizers confirmed. Separately, a campaign from McCann Melbourne for Metro Trains called “Dumb Ways to Die,” won the Grand Prix in the direct category and a […]
In a clever combination of astronomy and advertising, beer brand Corona installed a fun billboard in New York City that cleverly turns the moon into a lime wedge. On certain nights of the month—from certain angles—the crescent moon would align itself with the billboard, making it look like a piece of lime resting on a […]
Bell Tea & Coffee Company appointed Whybin\TBWA New Zealand as its new creative and strategic agency for its stable of Bell Tea brands following a competitive pitch. Whybin\TBWA New Zealand will be responsible for the whole of the Bell branded tea portfolio, which includes Bell Original as well as Kenya Bold, Finest Ceylon, and Zesty […]
If you’ve been to Cannes Lions, you know that you can get booze any time day or night, but it’s almost impossible to find food after midnight. The result is a lot of drunk, hungry people stumbling around town at 3 in the morning. Deutsch LA wants to help those people this year with scooters […]
Kent Lyons has created the name, identity and a campaign for YO!Sushi’s new YO!Burger product, which launches on Monday. The consultancy was invited to a tasting session of the new rice burger in March, when YO!Sushi head chef Mike Lewis demonstrated how he wanted to introduce a version of the Japanese dish to England, according […]