K48 has produced a fresh new film for Coca-Cola with creative agency Publicis Italy. Helmed by young Italian-Russian director Van Khokhlov, this short but amusing film bursts with energy. The ad captures a group of young friends enjoying a summer’s day on a rooftop. They chat, laugh, and joke – refreshing their day with a […]
Coca-Cola Australia has marked the launch of new milk drink Nutriboost with a new campaign via McCann Sydney. The integrated marketing campaign is led by a new TVC and spanning digital media, POS, and in-store sampling and will run from now until 2020. As the newest brand in the dairy segment, Nutriboost offers both great […]
McDonald’s is one of the biggest restaurant chains in the world with a net income over $5 Billion. Yet, as companies like Burger King, Subway, and Pret A Manger are making concrete and meaningful changes to chicken welfare, McDonald’s is lagging behind, releasing policies that won’t make the desperately needed improvements for animals. Since McDonald’s […]
Jose Cuervo Tradicional – the original 100% blue agave tequila – announced today the launch of an aptly timed campaign that puts the heritage and pride of Mexico’s national spirit front and centre of the exploding tequila category. The campaign will serve as a platform to showcase Jose Cuervo Tradicional, created in 1795, and will celebrate the company’s history […]
Ed Sheeran has been a longtime fan of HEINZ Ketchup. He’s professed his love for HEINZ on Twitter, in interviews, and he even has the HEINZ logo tattooed on his arm. Ed loves HEINZ so much, he directly reached out to HEINZ to announce he’d written a commercial about his favourite ketchup. When Ed brought […]
There are certain moments in life when experiencing a lull really wouldn’t be a good idea. Cadbury’s latest campaign from VCCP showcases these moments, and positions Boost+ Protein as the answer to make sure that you don’t flounder at just the wrong time. The campaign builds on the afternoon lull platform that Cadbury established for […]
A dominant player in the frozen chip realm, McCain, has launched an exciting new range of Craft Beer Battered Chips, via a new campaign from Cummins&Partners Melbourne, that challenges the norm of online advertising with an overly long and complex audio clip. With three flavours to try from the Craft Beer world, there’s a Pale […]
The McDonald’s Worldwide Favorites menu has landed in the U.S. and to celebrate its arrival, We Are Unlimited has launched a new campaign entitled ‘Around the world is now around the corner’. This is the first time McDonald’s is bringing some of its most popular international items from around the world to participating U.S. restaurants […]
evian unveiled its latest campaign, the “Baby Bare Necessities”, a joyful anthem that sees the brand’s iconic babies return to outline a new ethos for “living young”. In an increasingly fast-paced world with ceaseless swiping and constant notifications, the campaign suggests trusting that little voice inside all of us, that inner baby that reminds us […]
Ant-Man stars Paul Rudd and Michael Peña feature as astronauts in a comedic campaign by AMV BBDO for Pepsi that shows just how far they will go for a Pepsi Max. As the two astronauts prepare for a rocket launch and run through their pre-flight checklist, they realise they have forgotten critical cargo: their Pepsi […]