Mixing a little bit of love with humour, Subway is inviting its customers to fall in love with lunch again, via a new tongue-in-cheek campaign created by J. Walter Thompson Sydney. Believing its customers were becoming complacent about their lunch choices, Subway set out to showcase all its fresh new flavours, new sauces and seasonings, […]
When the weather sucks, it sucks to go out. BJ’s Restaurants & Brewhouse knows there are times when people just want to lounge around in their lounge pants. So BBDO San Francisco developed a programmatic weather-dependent campaign that makes staying in and ordering delivery even sweeter when you can’t face going out. In partnership with […]
This holiday season, Leo Burnett Madrid and Ruavieja capture a stark reality to share one simple message. The four-minute film, “We Have to Spend More Time Together,” follows several pairs of people—longtime friends, parent and child, life partners—as they reconnect and reflect on how often they see each other—and then learn how much time that […]
Rye Whiskey is experiencing a resurgence after fighting its way through Prohibition and decades of discreet existence, and Brooklyn’s The Bam Connection is helping Redemption Whiskey get the recognition it deserves with its first-ever ad campaign. The latest spot by the independent Brooklyn agency celebrates Redemption’s all-American Rye Whiskey with the tagline, “The spirit always […]
The 2018 Christmas campaign for Italian iced tea brand Estathé plays on the theme of ads that use the results of studies to make questionable claims about their products. Depicting a typical family Christmas scene with family and friends seated around a table, the voiceover claims that a study has proved that drinking the tea […]
Following the ‘Know me Better’ campaign launched in 2017, MullenLowe Brazil has created the new follow-up campaign, ‘Specialist Flavour’, for Knorr Seasoning Powder. The campaign’s jingle is both inspired by and a parody of the successful song ‘Look at the Explosion’ by Brazilian funk singer’s MC Kevinho. While the song plays, people who are experts […]
Roll’d has just launched a new summer campaign for its Soldiers (rice paper rolls). Developed by The Sphere Agency, the “all roll’d up” campaign heroes the healthy and fresh ingredients that go into Soldiers as well as other benefits, such as being a perfect and balanced meal on the go. The campaign is currently running […]
Brazilians love Guaraná. It’s the local soft drink and for those who have grown up in Brazil, it has the taste of childhood. Now Heineken Brazil is launching its new Itubaína Guaraná, and that’s where the campaign positioning comes from. It promises to remind grown-ups of long forgotten fun, something they might have lost […]
Somersby was launched in to the Australian market in 2012 under the Asahi Premium Beverages (APB) umbrella and quickly became an overnight success. This brand saw the quirky and fictional English Lord, ‘Lord Somersby’ at the core of its marketing initiatives, but in a new direction, Somersby will say goodbye to the character to launch […]
BACARDÍ unveiled “The Angel’s Share,” a digital short film co-directed by actor and filmmaker Michael B. Jordan – marking the first digital ad spot for the brand’s new premium collection, which launched earlier in 2018. As part of its continued efforts towards the premiumisation of the rum category, BACARDÍ enlisted Jordan – a self-professed “rum […]