The advertising was inspired by the creativity, music and styles of the 70s and celebrates other great ‘2s’ of the era to highlight Dunkin’ as the destination for getting two delicious on-the-go breakfast items served at a great value.
According to Tony Weisman, chief marketing officer, Dunkin’ US: “Offering favourite menu items at a great value is an important way Dunkin’ stays such an integral part of our on-the-go guests’ daily lives. Our fans loved the Dunkin’ Go2s menu when we first introduced it last year, and we’re pleased to help customers start 2019 by enjoying a pair of their favourite breakfast items for $2, $4 or $5.”
One spot features a singing duet giving it their cheesy all in an overwrought and humorous song. A second spot, to run at a later date, features a pair of buddy cops jumping and sliding over multiple car hoods in a nod to every cop show in the 70s and early 80s.
It’s all part of the excitement at Dunkin’ as it kicks off the new year under its new brand name.
Source: The Drum