Edinburgh Gin Calls On Consumers to ‘Do Your Gin Thing’ in First National Ad Campaign

Edinburgh Gin Calls On Consumers to ‘Do Your Gin Thing’ in First National Ad Campaign

Following another record year of growth, Edinburgh Gin is launching its first national advertising campaign to kick-off the Summer season. The campaign, which calls on consumers across the UK to “Do Your Gin Thing”, is a nationwide outdoor and social media campaign that reflects the brands growth in distribution across the country. It will also […]

Burger King Launches Bacon King BBQ with Serviceplan Italia and Plan.Net

Burger King Launches Bacon King BBQ with Serviceplan Italia and Plan.Net

 Burger King is back on air in Italy for the launch of the Bacon King BBQ with barbecue sauce, in a new campaign from Serviceplan Italia and Plan.Net. A sandwich that will not go unnoticed in the Burger King restaurants, thanks to its ingredients loved by customers. The creative platform “Try Not To Notice […]

New Behrouz Biryani Campaign by BBH India Causes Serious Food Cravings

New Behrouz Biryani Campaign by BBH India Causes Serious Food Cravings

 Behrouz Biryani, leading biryani brand in India with its rich Persian heritage, launched its first ad campaign. Crafted by BBH India, the film takes you through a gastronomical journey tracing the origins of biryani. This is the brand’s first integrated campaign extending across digital, print, outdoor and radio. Sharp visuals, delectable food shots infused […]

Coca-Cola Tackles Prejudice and Islamophobia in Touching Ramadan Spot

Coca-Cola Tackles Prejudice and Islamophobia in Touching Ramadan Spot

 Coca-Cola is encouraging people to show a little kindness and empathy this Ramadan, whether or not you personally observe the religious festival. Their ad from the Coca-Cola team in the Middle East and FP7 McCann UAE follows a homesick and lonely Muslim woman who finds some unexpected friendship from a thoughtful stranger. The spot […]

Coca-Cola Launches New Global Campaign by Mercado McCann for the FIFA World Cup 2018

Coca-Cola Launches New Global Campaign by Mercado McCann for the FIFA World Cup 2018

 After two years of closely working together, Coca-Cola and Mercado McCann will honour the FIFA World Cup in Russia presenting one of the brand’s most meaningful advertising campaigns in 200 different countries. Mercado McCann was not only responsible for developing the Core Creative Idea (central idea) of the campaign: “being READY”, three of the […]

Vimto Repositions Brand with ‘I See Vimto in You’ Anti-Advertising Campaign

Vimto Repositions Brand with ‘I See Vimto in You’  Anti-Advertising Campaign

 The new ‘I See Vimto in You’ campaign repositions the popular soft drinks brand with its target audience of 15-19 year olds. The advert is engaging, disruptive and taps into the teen desire to be themselves in a world of constraints. Its anti-advertising approach even goes as far as to suggest viewers should close […]

Budweiser Plays Up its Music Cred in Search-Oriented OOH Campaign

Budweiser Plays Up its Music Cred in Search-Oriented OOH Campaign

 Budweiser might be most associated with its iconic Clydesdales, but the beer brand has worked hard in recent years to align itself with the global music scene as well. This fall, Budweiser will host its seventh annual Made in America festival in Philadelphia, and the Anheuser-Busch brand’s new music workshop and performance series, dubbed […]

After KFC’s Chicken Shortage, the Colonel Comes to UK Ads for the First Time in 40 Years

After KFC’s Chicken Shortage, the Colonel Comes to UK Ads for the First Time in 40 Years

It looks like something straight out of a dystopian horror flick, but any trepidation evaporates as soon as the Colonel emerges in a “blaze of herbs and spices” in this latest spot by KFC U.K. It’s a fitting return for the icon who has not been spotted in the U.K. in 40 years. “The Colonel’s […]

Domino’s Calls on Fans for Hotspot Delivery Suggestions

Domino’s Calls on Fans for Hotspot Delivery Suggestions

 Domino’s is now giving customers the chance to submit their own recommendations for Domino’s Hotspot delivery locations across the U.S. More than 150,000 Domino’s Hotspots were launched in April, giving customers the option to receive deliveries at locations without traditional addresses – places like dog parks, beaches and sports fields. Now, Domino’s is excited […]

The FAB Awards Mark their 20th Anniversary with a Day of FABulous Celebrations

The FAB Awards Mark their 20th Anniversary with a Day of FABulous Celebrations

Celebrating their 20th edition, The FAB Awards treated their attendees to a day bursting with glitz, glamour, creativity and of course food and beverage! The beautiful and exclusive Hurlingham Club in London, was once again the stage for The FAB Awards Ceremony, where guests were spoilt with cocktails, a delectable three-course dinner and an award or […]

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