Carabao is not like other energy drinks. It was invented in Thailand. By a rock star. Called Aed Carabao. Aed then named both his band and his new energy drink after a SE Asian water buffalo, called a carabao. Carabao (the fizzy energy drink one) comes in a range of brightly coloured cans and has […]
McDonald’s is launching their latest breakfast campaign, which shows how on some mornings a McDonald’s breakfast provides the essential start to the day. The campaign, created by Leo Burnett London, comprises TV, OOH, digital display, radio, press and social. It is based on the idea that on some mornings when you need to shake off […]
A new campaign created by experiential marketing agency Sense for innocent shows drinkers how to live on the bright side by bringing the brand’s latest Super Smoothie ad to life in London and Manchester. The interruptive activity featuring choreographed artists is a direct play on the most recent ATL campaign, which shows a woman dancing […]
Ever wonder what goes into making a cup of Tims coffee? Tim Hortons – one of North America’s largest restaurant chains, shares their unique coffee story with Canadians in this new all-singing, all-dancing campaign created by Toronto creative shop Zulu Alpha Kilo. Set to the classic tune of the ‘Can-Can’, the musical-inspired film demonstrates […]
McDonald’s use of clever out-of-home work to draw hungry drivers to the chain is well-documented. The fast-food chain is looking to do just that—while also celebrating its 30-year anniversary in Hungary—with a simple new campaign from DDB in Budapest. Using just two billboards featuring images of McDonald’s two most iconic products and placing them on […]
With this campaign, created by XXS Amsterdam, Schweppes is on the lookout for people with zero bar experience considering a serious career change to become a professional bartender. The chosen candidate will be monitored during his training in the new online series ‘From Zero to Bar Hero’ and will be supported by several experts in […]
Craft beer brewery New Belgium is based on the front range of the Rocky Mountains in Fort Collins, Colorado, and not, as some might think, in a small European country wedged between France, Germany and the Netherlands. The makers of the popular Fat Tire beer, however, are connecting their products to the country and […]
British candy brand Maltesers proved once and for all that diversity initiatives don’t have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in 2016. The initial spots, launched around the Paralympics, centered on lighthearted scenarios that made the actors’ physical conditions part of the joke without being the butt […]
Lucozade Energy is taking its Energy Beats Everything campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between the young shepherd and his adversary in a more modern context, with a comedy film and an accompanying hand-painted oil poster. […]
McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts. For example, an unwrapped […]