IHOP launched a new TV and online campaign called “Declaration of Pancakes” to promote everyone’s favourite upcoming holiday: IHOP National Pancake Day, which the restaurant will celebrate by giving away free pancakes to everyone in America. The spot, created by Droga5 New York, opens on a scene reminiscent of 1776 and the signing of […]
AG Barr’s Irn Bru is looking to build upon its cheeky legacy with a risqué ad that urges drinkers not to be a “can’t”. The 40-second spot appears to make a brave play on the c-word. It echoes the brand’s infamous ‘Fanny‘ ads which provoked a string of complaints to the Advertising Standards Authority […]
According to the World Health Organisation reports, by the year 2025 there will be over 70 million children in the world suffering from obesity. McCann Barcelona and Beko – the global home appliances brand – launch ‘Eat Like a Pro’ campaign, addressing a growing global problem – childhood obesity – and giving parents a helping […]
McDonald’s has launched a new brand campaign over Chinese New Year aimed at deepening its connection with consumers in Hong Kong. The new work features Cantopop legend Eason Chan singing Sir Elton John’s timeless classic, Your Song. Created by DDB Group Hong Kong, the #LittleBigMoments campaign celebrates the small but magical moments that make life […]
Celebrating its centenary, SPC, Australia’s oldest and proudest fruit producing business, has released a new masterbrand TVC via Leo Burnett Melbourne, celebrating the best of the company from the past 100 years. Whether it’s the traditional peaches on a pavlova or a baked bean jaffle, SPC has been a staple in Australian households for […]
M&C Saatchi London has unveiled an integrated campaign for Dorset Cereals targeting young urban families and encouraging them to slow down for breakfast. The 30 second ad is set in a kitchen, with a women talking to the camera about how breakfast has evolved into something we have on the go, or miss altogether. The […]
Australian food manufacturer Simplot, has launched a brand platform ‘Fresh from the Freezer’ for Birds Eye. Created by J. Walter Thompson Melbourne, the campaign, aims to leverage Birds Eye’s market leading position and drive brand reappraisal. This is the agency’s first major campaign for the brand since being appointed to the Simplot business in September […]
During the Winter 2018 Olympics in South Korea, Coca-Cola will be running an adorable, mixed-media tale reminding viewers that in other parts of the world, where temperatures aren’t so frigid, an ice cold Coke can help beat the heat. A new ad from Wieden & Kennedy depicts sweaty denizens in a concrete jungle, who guzzle […]
Australia’s largest manufacturer of ham, bacon, salami and deli meats Primo has launched a new campaign in February. Utilising a collection of charming characters and simple dishes, the campaign by Ogilvy Sydney, demonstrates how easy it is to make satisfying meals with Primo’s ingredients, using the tagline ‘Now that’s Primo’. Jenny Mak, newly promoted […]
In their quest to highlight typically South African challenges, Nando’s, together with its advertising agency M&C Saatchi Abel, have launched #rightmyname in continued effort to contribute to the broader dialogue of South Africa. “At Nando’s, we’ve always loved celebrating South Africa’s diversity. So when we noticed that after more than 30 years, spellcheck still […]