Nestlé Aero Brings People Together with Experiential Campaign to Celebrate the Launch of Aero Bliss

Nestlé Aero Brings People Together with Experiential Campaign to Celebrate the Launch of Aero Bliss

Premium confectionery brand Aero Bliss shares the indulgent pleasure of chocolate in an experiential out-of-home campaign which even dispenses its brand new velvety, whipped bubbles. Breaking this weekend at Westfield London (June 15) and running for two days on Saturday and Sunday (12-6pm), the campaign aims to create special moments by engaging people in an […]

JWT London’s ‘Bubblophone’ Campaign Uses Music to Make Delicious Giant AERO Chocolate Bubbles

JWT London’s ‘Bubblophone’ Campaign Uses Music to Make Delicious Giant AERO Chocolate Bubbles

 J. Walter Thompson London has created AERO’s first TV campaign in six years, showing chocolate bubbles being made with brass ‘big band’ music. In the film, to air on TV and in cinemas, the star of the film is the ‘Bubblophone’, an ingenious invention that reveals how AERO might pump uplifting music into chocolate […]

Nestlé UK Launches Reminiscence Pack

Nestlé UK Launches Reminiscence Pack

Nestlé UK & Ireland has created a “reminiscence pack” featuring wrappers and packaging from its confectionery archive to help trigger happy recollections among those with dementia or memory problems. The project was sparked by a flurry of queries from care groups convinced that seeing such packaging may help revive positive recollections from the long-term memory. […]

Nestlé Pledges to Achieve Zero Waste in Europe by 2020

Nestlé Pledges to Achieve Zero Waste in Europe by 2020

Nestlé has announced it will achieve zero waste in all of its 150 European factories by 2020. This means that no factory waste will go to landfill or be incinerated without energy being recovered from the process. “The decision to achieve zero waste illustrates Nestlé’s commitment to environmentally sustainable business practices,” said Laurent Freixe, Nestlé […]