Malibu Brings the IoT to FMCG as it Turns Bottles into Digital Touchpoints

Malibu Brings the IoT to FMCG as it Turns Bottles into Digital Touchpoints

Malibu is looking to capitalise on consumers’ “contactless payment behaviour” by turning 40,000 of its bottles into media platforms, offering consumers access to exclusive content simply by tapping their smartphone on the bottle. Malibu is using the same technology used for contactless payments to create 40,000 ‘connected’ bottles, allowing users with Android phones and the […]

Heineken Launches Mid-Strength Brand Extension – Its First Ever in Australia

Heineken Launches Mid-Strength Brand Extension – Its First Ever in Australia

Heineken announced the launch of Heineken 3, signalling the start of the first phase of an 18-month campaign. It’s the brand’s first ever brand extension in Australia and its biggest ever marketing campaign here, and aims squarely at growing its potential customer base, particularly among women, as well as drinking occasions. The product launch is […]

Bacardi Is Turning Private Web Surfing Into an Online Scavenger Hunt

Bacardi Is Turning Private Web Surfing Into an Online Scavenger Hunt

Most people know Google Chrome‘s incognito mode for removing any trace of their web history—or for avoiding retargeted digital ads that track their whereabouts. But Bacardi found a clever little hack around private web browsing that it’s turning into a campaign targeting millennials. The brand and BBDO New York partnered with electronic music artist Goldroom—also […]

Frontier Craft Lager wins Silver Medal in The International Beer Challenge

Frontier Craft Lager wins Silver Medal in The International Beer Challenge

At this year’s International Beer Challenge, Fuller, Smith & Turner PLC, the London brewer and premium pub company, was awarded a silver medal for its craft lager, Frontier. The medal was awarded after a blind tasting by an expert panel of judges. The panel assessed the entries by their taste, appearance and aroma. The International […]

Kavalan Whisky Joins Times Square NYC Billboards

Kavalan Whisky Joins Times Square NYC Billboards

Some of the 330,000 daily visitors to Times Square over the next five months may see an unusual whisky beaming down on them from not one, but 11, of the square’s massive electronic billboards. Taiwan’s premier whisky maker, Kavalan Distillery, has joined the thousands of iconic American and global brands that over the past century […]

Absolut and Uber To Offer A Once In A Lifetime Private Jet Experience

Absolut and Uber To Offer A Once In A Lifetime Private Jet Experience

On Friday 19th August, Absolut will offer anyone with the Uber app in London the opportunity to be whisked off to the ultimate summer party location on a private jet, for a once in a lifetime #AbsolutNights experience showcasing that the best nights happen out of the blue. The winners will have to be located […]

FACUNDO Rum Collection and The Ivy’s ‘Golden Hour’ to Celebrate the Art of Rum

FACUNDO Rum Collection and The Ivy’s ‘Golden Hour’ to Celebrate the Art of Rum

FACUNDO Rum Collection and The Ivy private membership club hosted 114 members at the Saxony Bar in the beautiful Faena Hotel in Miami. The immersive Golden Hour experience brought the “Art of Rum” to life, and celebrated the little moments of reward following a hard day’s work. As guests arrived at The Faena Hotel, they […]