British rapper Professor Green, last night opened ‘The Floating Gaardens’ – a pop-up barge by Belgian beer Hoegaarden – in East London, ahead of its public-opening this Saturday 30th July. Hackney-born native and Hoegaarden fan, Professor Green, poured a bottle (of Hoegaarden) over the bow of the barge to bring good luck and safe travel […]
Bud Light is continuing its mission to bring the people of America together over ice-cold brews and music this summer by announcing its plans for Lollapalooza 2016. Along with its traditional on-site activation and naming of the main stage on the north-end of the festival, Bud Light’s presence will be extra special this year – […]
Kingscote Estate announces the release of its first ever sparkling wine, named Cuvée Christen to pay tribute to its late founder Christen Monge. “Kingscote’s first ever estate sparkling wine has been produced using a blend of Pinot Noir, Chardonnay, Pinot Meunier and Pinot Blanc grapes. This youthful, fresh and distinctive wine pays tribute to inspirational founder […]
Premium Tasmanian beer James Boag has launched its latest brand campaign in partnership with Tourism Tasmania and collaborating partners Land Rover, Canon and MJ Bale to communicate its brand positioning of “Harnessing Rugged Tasmania for people to savour”. The campaign was developed and produced by Infinity Squared. The premium beer brand, refined from the purity of the […]
Wine, spirits and craft beer distributor Bibendum has relaunched its educational wine app, Plonk, to focus on the drinking occasion, and to create an engaged community of wine drinkers. The app has been designed, built and launched by Five by Five. Aimed at educating and introducing new audiences to wine, as well as foster a […]
Carlsberg UK has launched its 2016/17 Crafted portfolio of world, craft and speciality beers, with an extended range, a new craft cider section, and a focus on British products. The portfolio is complemented by the Crafted Handbook, an in-depth guide to current trends amongst producers and consumers, featuring unrivalled category insights alongside recommendations from industry […]
Molson Coors and Sky have announced a limited release Premier League-inspired ale, New Season (4.2% ABV), which has been created to mark the start of the 2016/17 season. New Season was unveiled by Sky Sports football presenter Simon Thomas. The ale is brewed with English malt and hops and is a light, blond ale with […]
Cocktail trends come and go, but no vodka cocktail is more iconic than the Moscow Mule. Today, cocktail menus across America feature the Moscow Mule and creative variations of the recipe—but there’s only one original. As the co-creators of the original Moscow Mule in 1941, Smirnoff vodka and Cock’n Bull Ginger Beer are celebrating seventy-five years […]
Are robots the new bartenders? Maybe not, but Patrón tequila is launching a web platform called Patrón Cocktail Lab that’s aimed at making at least part of the drinking process digital and eventually making buying a bottle of tequila as easy as turning on your Amazon Echo. Patrón Cocktail Lab is initially launching with 168 […]
The alcohol brand that put India on the whisky map internationally is Amrut. The made-in-Bengaluru label launched in Glasgow in 2004, and in 2010 Jim Murray’s Whisky Bible — the world’s leading whisky guide — named Amrut Fusion Single Malt as the third best in the world. Today, Amrut has a range of 11 whisky […]