Bud Light is continuing its mission to bring the people of America together over ice-cold brews and music this summer by announcing its plans for Lollapalooza 2016. Along with its traditional on-site activation and naming of the main stage on the north-end of the festival, Bud Light’s presence will be extra special this year – complete with a surprise collaborative stage moment, limited edition cans, a unique art installation and a one-of-a-kind Bud Light footprint for festival goers.
Lollapalooza, taking place in Chicago’s Grant Park July 28-31, is celebrating its 25th anniversary and will feature headliners such as, Lana Del Ray, Major Lazer, Disclosure, Leon Bridges, Future and Ellie Goulding on the Bud Light Stage throughout the weekend.
Bud Light has punctuated 2016 with show-stopping music moments starting with the breakout SXSW hotspot – The Bud Light Factory – where the Roots brought their annual Jam Session to Austin. Their presence continued on through Stagecoach Music Festival in June by bringing together four cross genre acts including G-Eazy, Bebe Rexha, Sam Hunt and Snoop Dogg.
Now, the brand is promising to make this year’s Lollapalooza one the people of Chicago and America will never forget by activating a stage moment on the festival’s first night with Local DJ Duo, Flosstradamus.
“Bud Light’s mission to bring people together for fun, over ice-cold beer and great music experiences continues this summer, and we can’t wait to bring our fans another unique and unforgettable stage moment in Chicago,” said Alex Lambrecht, vice president, Bud Light.
“We are stoked to be partnering with Bud Light to bring you all a very special stage moment that coincides with the 25th anniversary of Lollapalooza,” said Flosstradamus. “We can’t wait to share this unique Bud Light Stage Moment with all our fans, the attendees at Lollapalooza, and the city of Chicago.”
In addition to a one-of-a-kind performance on the first night of the festival, Bud Light limited edition Lollapalooza cans will be widely available throughout the weekend at local Chicago retailers and via the Drizly site and app.
The cans feature images that pay homage to Chicago’s own unique and rich musical heritage and the city’s beautiful skyline. To help bring the cans to life, Bud Light has commissioned Chicago-based contemporary artist Floyd A. Davis IV who is going to create wood sculptures of the iconic landmarks of the city of Chicago that are on the limited edition cans within the Bud Light footprint at the festival so make sure to stop by to see the finished product.