Coors Light Introduces Smart Tap to Reward People When Bud Light Airs Negative Ads

Coors Light Introduces Smart Tap to Reward People When Bud Light Airs Negative Ads

The beer feuds between Bud Light and the MillerCoors brands keep heating up, and this time it’s Coors Light taking on its rival with a smart tap that rewards people when Bud Light airs or posts something negative. Since the Super Bowl, Bud Light has coordinated its efforts to discredit Miller Lite and Coors Light for using corn […]

Bud Light Goes Green to Celebrate St. Patrick’s Day

Bud Light Goes Green to Celebrate St. Patrick’s Day

The last thing that springs to mind when someone mentions the dewy rolling hills and tranquil pastures of Ireland, is Bud Light. But this St. Patrick’s Day, the light beer brand is determined to take things seriously, with a bottle inspired by Ireland’s rich history and traditions. Designed by FCB/RED – the retail division of […]

Bud Light and MillerCoors #Corntroversey Continues with Thespian ‘Dilly Dilly’ Oscar’s Spot

Bud Light and MillerCoors #Corntroversey Continues with Thespian ‘Dilly Dilly’ Oscar’s Spot

After using its bumper buy of Super Bowl spots to launch its #corntroversy ‘ingredient transparency’ campaign, Bud Light is once again using a very public window – the Oscars ad break – to shame MillerCoors over its use of ‘corn syrup’ as part of the brewing process. The public spat began at 2019’s Super Bowl […]

Coors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign

Coors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign

Coors Light on February 15 called on bar patrons across the US to toast the nation’s farmers. The celebration, hashtagged #ToastToFarmers, is a tribute to the men and women who harvest the ingredients that go into the ‘World’s Most Refreshing Beer’. It’s also the latest riposte to Anheuser-Busch for spending millions on national ads during the […]

Bud Light Elevates Transparency in the Beer Industry with New On-Pack Ingredients Label

Bud Light Elevates Transparency in the Beer Industry with New On-Pack Ingredients Label

Bud Light became the first beer in the United States to add a comprehensive on-pack serving facts and ingredient label, with the unveiling of a new secondary packaging design that will hit stores in February.   In every aspect of their lives, people are demanding more and more transparency, and Bud Light wants beer drinkers to have […]

Bud Light Releases New ‘Dilly Dilly’ Creative for Thanksgiving Day

Bud Light Releases New ‘Dilly Dilly’ Creative for Thanksgiving Day

 Bud Light is releasing new ‘Dilly Dilly’ creative during one of the biggest football days of the year – Thanksgiving, and it features a royal feast with the newest characters in the series. In the 45-second spot by Wieden+Kennedy New York, the King character sits at a table with the pasty and very proper […]

Bud Light Enshrine Philadelphia Eagles’ Historic Super Bowl LII Victory with Celebratory “Philly Philly” Pack

Bud Light Enshrine Philadelphia Eagles’ Historic Super Bowl LII Victory with Celebratory “Philly Philly” Pack

Bud Light and the Philadelphia Eagles unveiled limited edition “Philly Philly” commemorative packs to celebrate the team’s Super Bowl LII victory. Inspired by the name of the game-changing play call, “The Philly Special” and the popular “Dilly Dilly” campaign, Bud Light produced 20,418 packs, which correspond with the date of the Eagles’ Super Bowl win […]

Bud Light Expands Citrus Portfolio with Release of Limited-Edition Bud Light Orange

Bud Light Expands Citrus Portfolio with Release of Limited-Edition Bud Light Orange

Just in time for summer, Bud Light is expanding the brand’s citrus portfolio with a refreshed Bud Light Lime and the addition of Bud Light Orange. Both light lagers are brewed with real lime and orange peels, and deliver a clean and crisp taste that highlights natural citrus flavours in every sip. “Our millennial consumers […]

Bud Light Brings ‘Dilly Dilly!’ Phenomenon to the UK

Bud Light Brings ‘Dilly Dilly!’ Phenomenon to the UK

Originating in the US, the ‘Dilly Dilly’ campaign by Bud Light quickly became a pop culture phenomenon with everyone from sports fans to celebrities adopting the phrase as a new form of “cheers”, sparking a snowball effect. Created by Weiden+Kennedy, the UK TV ad will launch in the UK on Sunday 4th March during the […]

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