Bud Light released four new ads just in time for NFL Kick-Off. The new spots by Weiden + Kennedy, highlight Bud Light’s crisp taste and a refreshed Bud Light Platinum. The product-focused spots, “Recline” and “Crispy,” emphasise the crisp, refreshing taste of Bud Light capped off by the Bud Knight out of his armour. Both […]
Bud Light and Grammy-nominated artist Post Malone debuted a new limited-edition merch collection available US-wide on Monday, August 5, 2019 exclusively on PostMalone.com. The premium, unisex streetwear line takes equal inspiration from some of Post’s favourite things as well as Bud Light’s heritage to create a one-of-a-kind collection that will bring fans closer to Post […]
Bud Light is celebrating the St. Louis Blues and their first-ever championship by brewing a special batch of beer infused with the sounds and spirit of the Blues’ unofficial victory anthem, “Gloria” as performed by Laura Branigan. “Gloria is already ingrained into Blues history and the city of St. Louis, so Bud Light is toasting our hometown team by […]
Bud Light is expanding its popular citrus peels portfolio with new Bud Light Lemon Tea. The new innovation is a light lager brewed with real lemon peels and aged over real black tea leaves to give the beer its distinct flavour profile. Bud Light Lemon Tea complements the already popular Bud Lime and last year’s […]
The latest Bud Light efforts against Miller Lite start with ‘Imitation’, showing the King by the fire, acknowledging Miller Lite’s latest ad and lamenting that the rival brand never thanked him for delivering its vat of corn syrup. “Look, if you’re this set on imitating our kingdom, may I suggest also imitating us by putting […]
Miller Lite is launching a series of new spots that lightheartedly joust with the “Dilly Dilly” fantasy world Bud Light has inhabited for the better part of a year. The new competitive ads by DDB Group, which will air on television, digital and social channels starting March 21 during the college basketball tournament, “take consumers […]
The beer feuds between Bud Light and the MillerCoors brands keep heating up, and this time it’s Coors Light taking on its rival with a smart tap that rewards people when Bud Light airs or posts something negative. Since the Super Bowl, Bud Light has coordinated its efforts to discredit Miller Lite and Coors Light for using corn […]
The last thing that springs to mind when someone mentions the dewy rolling hills and tranquil pastures of Ireland, is Bud Light. But this St. Patrick’s Day, the light beer brand is determined to take things seriously, with a bottle inspired by Ireland’s rich history and traditions. Designed by FCB/RED – the retail division of […]
After using its bumper buy of Super Bowl spots to launch its #corntroversy ‘ingredient transparency’ campaign, Bud Light is once again using a very public window – the Oscars ad break – to shame MillerCoors over its use of ‘corn syrup’ as part of the brewing process. The public spat began at 2019’s Super Bowl […]
Coors Light on February 15 called on bar patrons across the US to toast the nation’s farmers. The celebration, hashtagged #ToastToFarmers, is a tribute to the men and women who harvest the ingredients that go into the ‘World’s Most Refreshing Beer’. It’s also the latest riposte to Anheuser-Busch for spending millions on national ads during the […]