Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert for Heineken. An inclusive spot that invites all to celebrate in enjoying the games. Non-fans are often turned off by rugby – it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can […]
The Ardgowan Distillery has launched Coppersmith – the first in a series of limited-edition whiskies. The premium dram – which retails at £49.99 – is a blend of malts from Speyside and Highland distilleries wholly matured in first fill Oloroso sherry casks. It has been created by Max McFarlane, one of the world’s top whisky […]
Glenfiddich has released a unique new expression, Grand Cru; an exclusive Scottish Single Malt matured for 23 years and finished in rare French cuvée casks, with identity and packaging design by London-based studio Here Design. Following the recent rebrand of the core Glenfiddich range – including new packaging design for its 12- and 15-year-old liquids […]
This fall, Ketel One Family Made Vodka introduces Drink Marvelously, a delightful and imaginative new creative campaign inspired by consumers’ growing desire for better, more thoughtful drinks experiences without the fuss. Drink Marvelously captures a world where magic surrounds the everyday; a world where everyone is welcome, and experiences are bettered by being together with friends (or […]
Artisan distillery, Hotel Tango, and its AOR, Indianapolis-based independent agency, Young & Laramore, have announced the launch of a new campaign, which aims to introduce a second coming of the brand and increase its awareness. Hotel Tango spirits are crafted in line with the standards and ideals that its founder, Travis Barnes, learned in his time as […]
Alcotraz – the notorious prison-themed immersive cocktail experience – is set to open two brand new sites in October following phenomenal consumer demand. The infamous bar behind bars will open a new Cell Block in the heart of London’s West End in Covent Garden as a three month pop-up from Friday 4th October 2019. Alcotraz will then head to the seaside, […]
Following five year’s double digit growth and after becoming the No.1 adult yogurt brand in the GB Convenience category (IRI, MAT to 14/7/19), Nomadic Dairy is moving forward with a new look and an addition to its layered yogurt range. With total UK market sales of £20.9m, the Irish yogurt maker is bucking the trend […]
Old Speckled Hen, one of the UK’s number one premium ale, is freshening its iconic beer with new branding developed by Ziggurat, Greene King’s long-term strategic brand partner. The new branding updates Hen’s image while cherishing its famous Morland roots. The unique octagon and brand name have been retained, but the sleeker typeface and silver […]
Hendrick’s Gin and creative agency, Space, announce the launch of their third portal in their curious experiential campaign to bring the super-premium gin’s unconventional world to life, as portrayed in the brand’s latest ‘Escape’ advertising campaign. ‘Portals to the Peculiar’ is a series of multi-sensory events that invite gin drinkers to Escape the Conventional and Embrace the […]
BACARDÍ launches the new ‘Sound of Rum’ campaign featuring five top bartenders from around the world. Debuting an epic new video and track, the ‘Sound of Rum’ mixes the irresistibly uplifting vibe of the rum brand’s Caribbean heritage with the audible rhythm of cocktail-making. Celebrating the sounds that make you want to move and shining […]