Heineken will debut their new television commercial, “Deja Vu,” on Heineken’s YouTube and Facebook channels as the brand ushers in the redesigned ‘Star Bottle’ across the United States. Paired with a multi-layered campaign themed “Arrive Big,” the creative will begin appearing on targeted television programming on March 11. “This spot marks a pivotal milestone for […]
Newly launched drinks website Alexander & James takes inspiration from the bygone era of grand department stores to create a premium online shopping experience. The website offers delivery of high-end spirits and liqueurs, alongside impeccable service, expert advice and deluxe presentation. A&J invites shoppers to customise purchases from the site with personalised gift cards, complementary […]
The makers of BAILEYS, the Original Irish Cream, announced the launch of a new bottle that evokes the brand’s modern, feminine sense of style. The new bottle, designed by acclaimed agency Lewis Moberly, has been heightened and the shoulders lifted, to give a more elegant profile and pose a more alluring and impactful prospect on shelves […]
Estrella Damm is to launch a new look for the UK market, characterised with seven packaging designs by Catalan designer Marti Guixe. Guixe, who was born in Barcelona and lives in the city, was asked by Estrella Damm to create packaging which links ‘The Beer of Barcelona’, to Catalan chef Ferran Adrià and gastronomy. The […]
A new study by the Centre for Addiction and Mental Health (CAMH) shows that alcohol is now the third leading cause of the global burden of disease and injury, despite the fact most adults worldwide abstain from drinking. This research, part of the 2010 Global Burden of Disease study, was published in this month’s issue […]
Finland is a cider superpower, at 9 litres per capita, Finnish cider consumption is the second highest in the world after Ireland. Golden Cap, Finland’s first and Original cider brand has been providing the best-tasting range of ciders to Finnish consumers since 1962. Sinebrychoff appointed Taxi Studio to reposition and redesign the brand, and packaging […]
Waterloo Brewing Co., the craft brewing division of Brick Brewing Co. Limited, today unveiled the first of its new line of craft beer mix packs. These Small Batch Brews will feature two traditional Waterloo craft brews and one seasonal specialty. The first pack will include Authentic Amber, Classic Pilsner and the seasonal specialty, Iron Horse […]
The Carlsberg Group announced a further important step in the execution of the Group’s strategy in China through the launch of a partial take-over offer for up to 30.29% of the shares in Chongqing Brewery Company Co. Ltd (CBC) at RMB 20 per share. The Carlsberg Group is today the largest shareholder in CBC with […]
Over the past 30 years, Willamette Valley Vineyards Founder and native Oregonian, Jim Bernau, has been on a quest to naturally grow all of his barrel-aged Pinot noir. The 2010 vintage of the winery’s Estate Pinot Noir is the fruition of that quest. In 1961, the first winemaker to immigrate to Oregon, Richard Sommer, hired […]
The BarTrender Pro Hybrids Were Launched in Delhi and Mumbai by Benneta Group, Unfolding the First Ever High-end Entertainment Concept in Personal Bars in Association With it's International Partners
Benneta Group known for its foray in advanced bar concepts since 1998, having setup its bars for luxury chains as Park Hotels, ITC, The Taj, Lalit and Kempinski; launched the world’s first hybrid personal bar ‘BarTrender Pro’ through its showrooms in DLF Towers Jasola, and its franchise Jazbar Concepts in Mumbai. The BarTrender Pro is a fully-functional […]