Benneta Group known for its foray in advanced bar concepts since 1998, having setup its bars for luxury chains as Park Hotels, ITC, The Taj, Lalit and Kempinski; launched the world’s first hybrid personal bar ‘BarTrender Pro’ through its showrooms in DLF Towers Jasola, and its franchise Jazbar Concepts in Mumbai.
The BarTrender Pro is a fully-functional professional bar fitted with advanced bar equipment. It has built in refrigeration, dual zone wine preservation, cocktail mixing station and storage for glasses and beverage bottles.
It comes with attached accessories such as bottle opener, towel ring and stemware glass holder – every element in a luxury hotel bar.
The bar combines beauty by exterior creative design (under patent) marrying intelligent functions as composite package. Its essence is finest readymade bars by barmakers.
Vickram Mederata, the chief designer of BarTrender Pro said, “India has a rich and large luxury market. High income Indians are savvy, cosmopolitan, and the society has expanded its global reach. The real estate market is at its zenith. We see daily, new luxury condos and estates launches and owners are making savvy living pads.”
“Customers for last two years have been coming to us for professional bars for their guest entertainment and we have been modifying commercial bars to fit for home use. Each bar we designed takes same amount of work and came out similarly in the end. Therefore we thought of making the perfect hybrid between aesthetics and a real professional bar for home,” added Mederata.
Discussing the response, Mederata said, “We have had a promising and elevating response from anyone who has seen the bar at showroom. People have demanded the showroom set, which we cannot give out. Our production for the first year will be limited to only two hundred sets. These are prized possessions, and we plan sell limited numbers each year per region. Luxury hotel chains have considered the bar for their suites.”
India has traditionally not been known for luxury goods; BarTrender Pro is designed for international clients.
“Working with Glastender for fourteen years and making bars for an international client at five star hotels placed us at the right position of knowing what finest bars need. BarTrender Pro is a child of excellence for the world market,” said Mederata.