Brewgooder, the craft beer brand on a mission to bring clean water access to one million people, is celebrating its third birthday in March, by joining forces with Co-op for its first national retail campaign – the Co-op Well Dig. Launching March 20 and running until 14 May 2019 across 408 Co-op stores nationwide, the […]
March 17 saw the campaign launch for Hahn Ultra Crisp — an innovative new product by the pioneering Australian beer brand Hahn. Five years in the making, Hahn Ultra Crisp boasts a revolutionary new brewing process using rice to create a cleaner, crisper tasting beer that also happens to be totally gluten free — the […]
San Miguel is launching a bar and experience at Somerset House Terrace by Victoria Embankment in London. The experience will be the UK home of the San Miguel Tap Station, which offers five speciality beers inspired by cities around the world. The bar will also offer tapas-style food that complements the beers, as well as live music. […]
Independent brand design studio CookChick has developed the positioning, naming, identity, packaging design for a new craft cider Adnams Wild Wave. Wild Wave is a collaboration between a Gloucestershire cidermaker and Adnams’ Master Brewer and Master Winemaker. A unique blend of bittersweet and dessert apples grown in the beautiful foothills of the Malvern Hills, Wild […]
Angry Orchard Cider Company announced the launch of its Cider+Food App, featuring a unique augmented reality (AR) experience bringing delicious cider pairings to life. As the first mobile platform to focus on hard cider and food pairings, the app unlocks a range of mouthwatering recipes that pair perfectly with a refreshing can or bottle of […]
The beer feuds between Bud Light and the MillerCoors brands keep heating up, and this time it’s Coors Light taking on its rival with a smart tap that rewards people when Bud Light airs or posts something negative. Since the Super Bowl, Bud Light has coordinated its efforts to discredit Miller Lite and Coors Light for using corn […]
The last thing that springs to mind when someone mentions the dewy rolling hills and tranquil pastures of Ireland, is Bud Light. But this St. Patrick’s Day, the light beer brand is determined to take things seriously, with a bottle inspired by Ireland’s rich history and traditions. Designed by FCB/RED – the retail division of […]
Banjoman Films releases ‘Dublin Reborn’ for Irish whiskey brand Teeling. The two-minute commercial follows a young rapper, struggling to find his niche. Busking on the streets of Dublin, his story takes an unexpected twist as he learns to look back at old traditions to inspire his music. Dermot Malone, Founder and Director at Banjoman Films […]
Bacardí, one of the world’s most awarded rum, announced the launch of Bacardí Spiced, made with gold rum mellowed in charred American Oak for a hint of smokiness and blended with natural flavours and spices for a bold, yet smooth taste. The practice of mixing rum with fruit and spices is almost as old as […]
Cenote Tequila announced the introduction of its first ever ultra-premium expression, Cristalino. The crystal-clear tequila comes from the finest American Oak casks that previously aged the Añejo spirit for more than a year. The spirit is then slowly passed through an activated carbon filtration to meticulously extract the amber hue imparted by the wood barrel, […]