Super-premium Spanish beer brand Mahou, will be bringing the five-star taste of Madrid to the UK through a series of experiential events this summer. ‘The Sundown Series’, will run for six weeks in venues across London, Manchester and Liverpool.
Starting from the 17th June, each week of The Sundown Series will include an immersive Spanish experience led by a ‘Mahou Maestro’, carefully curated to bring the taste and culture of Madrid to UK consumers.
Guests will be given the opportunity to glean insider knowledge of Madrid, celebrate tapas culture, create their own street-style art and basque in the vibrancy of the Madrid music scene.
The authentic Madrileño experience will be served chilled with a perfectly poured Mahou, the number one selling beer of Spain. The events follow a successful campaign in London last summer which saw an increase in Mahou’s consideration and awareness in the capital.
Mahou Brand Manager, Phoebe Small, commented: “Spanish beer has experienced a surge in popularity in the UK in recent years and so we wanted to curate a moment where drinkers could immerse themselves in the story and heritage of the most well-loved beer of Madrid, Mahou. Since Mahou was first brewed in Madrid back in 1890 to the present day it continues to deliver authentic taste and refreshment of Spanish beer the world over.”
Source: Carlsberg Group