Pathfinder 23 Wins the Global Carlsberg Group E-commerce Assignment following Multi-agency Pitch

Carlsberg Group, one of the leading brewery groups in the world, has entrusted Pathfinder 23 execution of key Global E-commerce projects.

Pathfinder 23 Wins the Global Carlsberg Group E-commerce Assignment following Multi-agency Pitch

After a multi-agency pitch, Pathfinder 23 were successful in winning the Global E-Commerce account for Carlsberg Group, one of the world’s leading brewery group. Pathfinder23 is a specialist E-commerce agency that has harnessed a perfect synthesis of creativity and technology in order to offer global E-commerce solutions to the world’s leading brands. The Carlsberg Group […]

Mahou Brings Taste of Madrid to UK with the Mahou Sundown Series

Mahou Brings Taste of Madrid to UK with the Mahou Sundown Series

Super-premium Spanish beer brand Mahou, will be bringing the five-star taste of Madrid to the UK through a series of experiential events this summer. ‘The Sundown Series’, will run for six weeks in venues across London, Manchester and Liverpool.  Starting from the 17th June, each week of The Sundown Series will include an immersive Spanish experience […]

Battery 2019 Limited Edition Launches with B&W Design by bluemarlin

Battery 2019 Limited Edition Launches with B&W Design by bluemarlin

Battery Energy Drinks has introduced Limited Edition Licorice Boost with a stark black and white design created by international brand acceleration agency, bluemarlin.  Owned by Sinebrychoff, Finland’s leading brewery, Battery offers a portfolio of energy products that help consumers, “Reach for More.” With exceptional taste and superior refreshment, Battery gives you the energy to perform […]

Taxi Studio Helps the Carlsberg Brand on its Constant Pursuit of Better on a Global Scale

Taxi Studio Helps the Carlsberg Brand on its Constant Pursuit of Better on a Global Scale

Taxi Studio has collaborated with Carlsberg on a major global rebrand, unifying its diverse markets with a simple yet versatile identity system that champions the principles of great Danish design. Following extensive research into the brand’s 171-year heritage, Carlsberg’s famous brand elements have been carefully re-crafted for the first time in several years, striking the […]

President Macron Visits New Carlsberg Glyptotek, as Carlsberg Group Invests in Kronenbourg Brewery

President Macron Visits New Carlsberg Glyptotek, as Carlsberg Group Invests in Kronenbourg Brewery

French President Macron visits the historical New Carlsberg Glyptotek in Copenhagen, while Carlsberg Group CEO Cees ‘t Hart announces 100m EUR investments in its Kronenbourg brewery in France. Following a business round table with the French President and Minister for Economic Affairs, the CEO of Carlsberg Group, Cees ‘t Hart, and the Chairman of the […]

Diplo and MØ Stay Open to New Experiences with New Tuborg OPEN Collaboration

Diplo and MØ Stay Open to New Experiences with New Tuborg OPEN Collaboration

 Tuborg, the Danish lager brand, has announced the return of its successful music campaign Tuborg OPEN, which this year sees global pairing Diplo and MØ exploring musical influences and creating new collaboration tracks with artists from around the world. Now in its second year, Tuborg OPEN is once again bringing together a group of […]

Carlsberg to Achieve Zero Carbon Emissions at its Breweries by 2030 as Part of Sustainability Ambitions

Carlsberg to Achieve Zero Carbon Emissions at its Breweries by 2030 as Part of Sustainability Ambitions

The Carlsberg Group has committed to eliminating carbon emissions and halving water usage at its breweries by 2030 as part of its new sustainability programme – Together Towards ZERO. An intermediate step includes the exclusive use of renewable electricity at its breweries by 2022. Together Towards ZERO is a response to increasing consumer demand for […]

Carlsberg Group appoints new Executive Vice President for Supply Chain

Carlsberg Group appoints new Executive Vice President for Supply Chain

Carlsberg Group revealed that Philip A. Hodges will join them as EVP Supply Chain and member of the Group’s Executive Committee (ExCom) from 1 February 2017, replacing Peter Ernsting who left the company at the end of 2016. Phil brings extensive experience in supply chain and finance from various international positions. He last served as Senior Vice […]