Today, Danish beer brand Carlsberg is launching a new multi-million-pound campaign to share the story of the Carlsberg Foundations with UK consumers for the first time – showing there is more to the well-known brand than meets the eye. Featuring long-time Carlsberg brand ambassador Mads Mikkelsen, the campaign explores the work of the Foundations, which […]
Carlsberg Group, one of the leading brewery groups in the world, has entrusted Pathfinder 23 execution of key Global E-commerce projects.
After a multi-agency pitch, Pathfinder 23 were successful in winning the Global E-Commerce account for Carlsberg Group, one of the world’s leading brewery group. Pathfinder23 is a specialist E-commerce agency that has harnessed a perfect synthesis of creativity and technology in order to offer global E-commerce solutions to the world’s leading brands. The Carlsberg Group […]
Super-premium Spanish beer brand Mahou, will be bringing the five-star taste of Madrid to the UK through a series of experiential events this summer. ‘The Sundown Series’, will run for six weeks in venues across London, Manchester and Liverpool. Starting from the 17th June, each week of The Sundown Series will include an immersive Spanish experience […]
Battery Energy Drinks has introduced Limited Edition Licorice Boost with a stark black and white design created by international brand acceleration agency, bluemarlin. Owned by Sinebrychoff, Finland’s leading brewery, Battery offers a portfolio of energy products that help consumers, “Reach for More.” With exceptional taste and superior refreshment, Battery gives you the energy to perform […]
The Carlsberg Group has acquired 28.5% of the shares in Viacer. Viacer is the controlling shareholder of Super Bock Group, holding 56% of the shares in the company. The other 44% of the shares in Super Bock Group are owned by Carlsberg. Viacer continues to be controlled by our partner and consequently, Super Bock Group […]
Taxi Studio has collaborated with Carlsberg on a major global rebrand, unifying its diverse markets with a simple yet versatile identity system that champions the principles of great Danish design. Following extensive research into the brand’s 171-year heritage, Carlsberg’s famous brand elements have been carefully re-crafted for the first time in several years, striking the […]
French President Macron visits the historical New Carlsberg Glyptotek in Copenhagen, while Carlsberg Group CEO Cees ‘t Hart announces 100m EUR investments in its Kronenbourg brewery in France. Following a business round table with the French President and Minister for Economic Affairs, the CEO of Carlsberg Group, Cees ‘t Hart, and the Chairman of the […]
Tuborg, the Danish lager brand, has announced the return of its successful music campaign Tuborg OPEN, which this year sees global pairing Diplo and MØ exploring musical influences and creating new collaboration tracks with artists from around the world. Now in its second year, Tuborg OPEN is once again bringing together a group of […]
Everyone knows that loud music can damage your hearing. Less known is the fact, that loud music also makes you drink more and faster. A common rule of thumb to get the most out of your music festival experience is: Don’t drink too much. However, with the great mood and the music pumping, people often […]
The Carlsberg Group has committed to eliminating carbon emissions and halving water usage at its breweries by 2030 as part of its new sustainability programme – Together Towards ZERO. An intermediate step includes the exclusive use of renewable electricity at its breweries by 2022. Together Towards ZERO is a response to increasing consumer demand for […]