Modus Operandi Brewing Co, one of the first Australian craft breweries to use aluminium cans, are introducing their famous beers into 375mL cans to expand their distribution and accessibility – But don’t worry, fans of the iconic 500mL ‘Silver Bullet’ will still find them as Limited Releases. Design agency Co-Partnership have again been entrusted to […]
With the UK gin industry still enjoying a boom in sales, The English Drinks Company (EDC) continues to capitalise on the trend for innovation with the launch of a new Lemon gin at IFE 2019 – Lemon Grove Gin. The latest newcomer to join the on-trend EDC portfolio of traditionally crafted gins represents a classic […]
Sydney based brand agency WhatCameNext_, the creative partner to one of Australia’s leading craft brewers. brought Yak Ales to the Sydney Mardi Gras 2019 in true party style. For this world-renowned festival celebrating inclusion and diversity, WCN_ took the brand to the next level by creating its full presence. The Yak Ales portfolio is a wide range of brews, […]
Beam Suntory proudly announces the launch of Legent, a unique bourbon that brings together the best of the East and West in a way no other whiskey producer can. A first-of-its-kind, Legent (pronounced ‘lee-jent’) is a unique innovation that starts as a Kentucky Straight Bourbon with the Beam classic family recipe and is aged in […]
Battersea-based Mondo Brewing Company, Foodism, London’s largest food and drink magazine, and beer historian Ron Pattinson will launch a truly unique collaborative beer inspired by the former brewery Foodism is now based in. The beer, called Parliament Light Bitter Ale, is a modern take on an ale that would have been made in The Plough […]
The big question from InBev/Carlton & United Breweries team to WhatCameNext_ was ‘how can we create a brand that makes pre-mixed batch cocktails desirable and relevant for the Australian market?’ Serving cocktails on draught was such a step away from traditional cocktail culture and the expected bar ritual so the challenge was how to keep […]
Brand design consultancy Lewis Moberly has created the brand identity and packaging design for Tidal Rum, a new rum launching in the UK this month. A pale golden island rum infused with Pepper Dulse for a salty sweetness, Jersey-based Shorts Boy Distillery has produced a product made possible by the extreme tides of the Channel Isles that […]
Guinness has told the story of two rugby-loving sisters fighting for opposing factions to mark its sponsorship of the Women’s Six Nations. In an ad called ‘Sisters’, the brand follows the real-life story of rugby stars, sisters, Harriet and Bridget Millar-Mills, who represented opposing England and Scotland national teams in 2013 – a battle of the […]
Egg Films’ Dani Hynes and McCann 1886 have collaborated on a TVC unpinning a new campaign for Diageo brand Johnnie Walker that both commemorates and celebrates the ambition and determination of South Africans who have made it to the top of their fields. The creative directors at McCann 1886, Theo Egbers and John Withers, were inspired […]
Mermaid Gin, from the Isle of Wight’s only distillery, has had a major makeover – with a striking new sculpted bottle, going plastic-free and switching to entirely recyclable materials- following a year-long research project backed by a private external investor. The flagship spirit of the four year old Isle of Wight Distillery and already stocked […]