Somersby was launched in to the Australian market in 2012 under the Asahi Premium Beverages (APB) umbrella and quickly became an overnight success. This brand saw the quirky and fictional English Lord, ‘Lord Somersby’ at the core of its marketing initiatives, but in a new direction, Somersby will say goodbye to the character to launch […]
Launching December 4, new research conducted by independent creative agency Initials has found alcoholic drinks consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands. The findings expose harsh truths established brands must […]
BACARDÍ unveiled “The Angel’s Share,” a digital short film co-directed by actor and filmmaker Michael B. Jordan – marking the first digital ad spot for the brand’s new premium collection, which launched earlier in 2018. As part of its continued efforts towards the premiumisation of the rum category, BACARDÍ enlisted Jordan – a self-professed “rum […]
Chocolate-loving Londoners can soon try their favourite Quality Street flavours in the form of cocktails at a new festive pop-up. Bar Humbug, a festive cocktail spot launched by Sainsbury’s, is opening in New Oxford Street on December 7-8. The supermarket has teamed up with mixologists Sweet & Chilli to serve up drinks inspired by the […]
Absolut, the Pernod Ricard vodka brand, is giving away free taxi rides home over the festive period as part of its annual anti-drink-driving campaign. The brand has partnered Capital FM DJ Roman Kemp and Dirty Martini bar for the “Better journeys home” campaign, which first ran in 2017. The service is running across London, […]
London’s iconic Borough Market is releasing a limited run of its first ever Borough Market Gin in time for the festive season. But with under 1,000 bottles being produced, you’ll have to be quick to snap up a bottle. The gin is a collaboration with East London Liquor Company, one of the many traders of […]
Brewgooder, one of the UK’s leading ethical beer brand, has launched its “Jingle Wells” campaign which will repair 12 wells (one for each day of Christmas), providing 4,000 people with access to clean water by January 2019. By crowdfunding through the sales of Brewgooder Clean Water Lager, sustainably sourced Christmas jumpers, T-shirts, and exclusive festive […]
Bacardí has recently become synonymous with hacking social media to create fun and engaging content. For example, you may recall Bacardí’s use of Instagram Stories to launch ‘Instant DJ’ (which was recognised at The 19th FAB Awards), developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in ‘Live […]
Virgin Wines is introducing the ultimate club for wine and music fans in collaboration with Direct Wines, the global leaders in direct-to-consumer wine partnerships. Since the 1970s, Virgin has been a major force in the music world – from their groundbreaking record label, countless sellout festivals and megastores worldwide. True to these innovative roots, Virgin Wines […]
Original Sin Hard Cider is pleased to announce the upcoming release of a series of unfiltered single varietal ciders made with freshly pressed New York apples. These ciders will allow consumers to experience the unique flavour characteristics of a range of classic apples. The first of the series – Original Sin Unfiltered McIntosh Cider – […]