Beer brand Chang has partnered with rapper and founder of Masta & Co Hip-Hop Collective MastaMic, drummer Joey Lam, DJ Mirror and rapper Big Sammy to highlight the struggles faced by hip-hop artists in Asia. As part of the Urban Pulse campaign, conceptualised by Iris Singapore, Chang will organise a series of events for […]
From Siren Blonde Ale in Memphis to Modern Times in San Diego and Pick Axe Porter in Anchorage, a new pop-up pub serving 230 US craft beers is landing in London on August 10. Celebrating craft beer popularity, Virgin Atlantic and Delta are opening The Joint Venture Pub on New Oxford Street, Holborn, bringing people […]
Diageo has this month launched one of the most sophisticated digital out-of-home (OOH) portfolio campaign that the medium has ever seen. Devised by out-of-home and location marketing specialist Posterscope and Carat, in partnership with Liveposter, the portfolio campaign uses the JCDecaux LDN network and will see advertising campaigns for five of Diageo’s spirit brands – […]
London-based independent creative agency, Impero, announce their appointment as a key strategic and creative partner for Pernod Ricard’s Havana Club rum. The agency will be responsible for taking the Cuban rum in a new direction by putting street-culture at the heart of the brand in order to establish its leadership within the category. Impero are […]
Heineken, the world’s leading international brewer, launches the ninth year of its highly-anticipated #Heineken100 program by kicking-off its partnership with Italian Sportswear brand Kappa for a limited-edition, six-piece capsule collection. The 2018 #Heineken100 program commemorates and continues the conversation following the World Cup, by partnering two global iconic brands that share a rich heritage of supporting soccer […]
The Balvenie launches its final installment of The Craftsmen’s Dinner. This year, the series of short films, hosted by renowned Michelin starred chef, Michel Roux Jr., takes place at The Balvenie Distillery in Scotland, where Michel gets sparks of inspiration from the craftspeople behind the whisky. Spending a week at the distillery, Michel aims […]
Tanqueray, the gin brand owned by Diageo, has created what it’s calling the UK’s first Negroni fountain. The brand is marking the launch of its orange-flavoured gin Tanqueray Flor de Sevilla with a Spanish inspired fountain that will feature in bars across London and Manchester. Tanqueray said it took inspiration from the old drinking fountains […]
Glenfiddich is launching a new campaign created by creative agency Space to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign launches on July 23rd in the USA first followed by other lead markets, and is part of the brand’s continued drive to recruit new drinkers into the […]
Islay’s most remote distillery is harnessing the ‘The Sound of Islay’ in a new brand positioning and marketing campaign aimed at celebrating the rugged, romantic isolation of Bunnahabhain and its sea-faring heritage. A play on both the distillery’s location on the narrow strait of sea between Islay and Jura, as well as the brand’s Gaelic […]
National Geographic has collaborated with Coors Light for a six-part branded content micro-series, ‘My Next’. The films see two accomplished explorers completely removed from their comfort zones as they set off on separate adventures to opposite ends of the world. Multi-award-winning content studio Evolve Studio produced the series and provided end-to-end post production. The project […]