Budweiser, the official beer of the 2018 FIFA World Cup, has partnered with Snapchat to unveil the world’s first sponsored, sound-activated lens. The technology, launched on the day of England’s first match against Tunisia, will respond to the euphoria and celebrations of football fans during tournament games in real-time, using a limited-edition augmented reality (AR) Lens. The […]
As far as the Brazilian beer brand, Skol, was concerned, there was lots of support for Iceland on June 17. Despite being the country with the smallest population to enter the competition, the beer brand launched a campaign for Brazilians to increase their number of supporters. There are many reasons for this support. Brazil and […]
Jacob’s Creek, one of the best known, award-wining wine brands is releasing a new premium sparkling drink in a ready to serve format; Aperitivo Spritz. The latest addition to the category taps into the popularity of bitter orange aperitifs as well as consumer demand for light and fresh ‘spritz’ offerings that are simple to serve […]
Heineken raised the curtains on a new US-led integrated marketing campaign dubbed “Cheers to the Unexpected.” The series of television commercials, digital spots and outdoor branding pull from US insights, which showcase that Heineken drinkers thrive for spontaneity, and those who embrace it are happier in life. Each of the new ads encourages viewers […]
Brand design agency Jones Knowles Ritchie Shanghai is celebrating the year’s most-watched sporting moment with a limited-edition China release of eight collectible bottles designed for Budweiser beer. The design concept harnesses the euphoric energy of the global campaign idea ‘Light Up the FIFA World Cup‘ and serves as a cohesive visual identity for Budweiser’s campaign […]
Sacred Spirits, the boutique distillery born out of a residential home in Highgate, North London, is launching a new product, Sacred Old Tom Gin to add to their range of critically acclaimed gins. The striking design by Hart & Jones, featuring the image of a mesmerising black cat on the label and a bell collar around the […]
In a move that will cause consternation in financial markets worldwide once again, this June Hendrick’s Gin will help the world recognise the real value of the cucumber by transforming the humble green fruit into exchangeable monetary units – the bearers to retrieve a Hendrick’s and Tonic in celebration of World Cucumber Day on […]
Germany’s legendary beer brand, Beck’s, launches Le BECK’S, a special edition can design. For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established a reputation of being innovators in the beverage category and started […]
Michelob ULTRA, the fastest growing beer brand in the U.S., is celebrating Father’s Day by bringing back its #ULTRADAD campaign for a second year. In 2018, the brand is celebrating not only biological fathers but all father figures by recognising the special role that coaches, mentors and step-fathers play in people’s lives with ‘Dear […]
The apple doesn’t fall far from the tree in the third instalment of Nick Offerman’s ‘Father’s Day.’ As viewers have seen over the years, Nick and Ric Offerman have quite a few hobbies in common such as fishing and expertly creating things with their bare hands, however it’s not likely folks realise how truly similar they are… […]