What you can do to celebrate Chinese New Year? While there are plenty of options, CNY is all about sharing good times with family and friends – And MullenLowe Group China is making this the focus for Carlsberg’s CNY 2018 campaign, that was launched recently. The 30-second clip tells of a story about a group […]
True to the spirit of the Virgin Money London Marathon, London Pride is all about great character, doing things the right way, and taking pride in epic endeavours. Over the weeks leading up to 2018’s big event, the London Marathon’s official beer sponsor, London Pride, will be sharing examples of runners who aren’t quite up […]
Two Hats, a new line of light beers with a hint of all-natural fruit flavour, is changing up the light beer game with two lightly flavoured options, lime and pineapple, that won’t break the bank. More than 20 years since there has been a mainstream beer launch at a low price point, Two Hats is […]
February 8th won’t just be another day in the office for the nearly 5,500 Bacardi employees around the globe who will ditch their desks and hit the streets, visiting hundreds of bars around the world to reignite the company’s entrepreneurial spirit and culture. The first annual “Back to the Bar” is timed to coincide with […]
Absolut launches a brand new film ‘the vodka with nothing to hide’ to prove just how transparent things are in Åhus, Sweden and features employees totally in the nude. From Absolut Vodka’s CO2 neutral distillation process to their sustainable ethos, viewers are invited on a revealing journey to discover how Absolut not only has […]
Moët & Chandon, the champagne brand owned by LVMH, returns to Snapchat for a mobile campaign scheduled to run from Valentine’s Day through Mother’s Day, according to AdExchanger. The “Love Unconventional” effort seeks to engage users with a mobile game that was first introduced for a holiday promotion leading up to New Year’s Eve. The […]
Champagne Pommery, renowned for creating the very first commercially available Brut champagne, continues to embody the innovation and drive of founder Madame Pommery with 2004 Cuvée Louise Nature. Boldly finished with zero dosage (0g residual sugar) the top expression from this classic Grande Marque is progressive and luxurious with limited production and over a decade […]
Alex Clark Spirits has partnered with independent, global strategic brand design agency, Bulletproof, to create the brand identity and packaging design for its new premium rye whiskey, Fort Hamilton, locally produced out of Brooklyn, NY. Alex Clark has big ambitions in the spirits category and approached Bulletproof with the opportunity to create a truly distinctive […]
Gordon’s, the Diageo-owned gin brand, is giving out half-price or free gin and tonics to commuters hit with rail delays. The campaign, #YayDelay by MullenLowe Group, uses an algorithm to identify train delays at Waterloo station, as well as tweets with the hashtag to unlock the offer. Passengers will need to keep an eye out […]
Heineken has launched a new social experiment, titled ‘Generations Apart’, as part of its Open Your World campaign created by Publicis Worldwide India. The experiment addresses the communication gap between parents and their sons/daughters, a social norm prevalent in India, and one that resonates worldwide. The new ‘Generations Apart’ film uses parents’ traditional career expectations […]