In the lush, green grasslands of Guatemala, a community of over 700 women are weaving their way to independence and empowerment by hand-crafting intricate ‘petate’ bands (woven palm leaves) that adorn the bottles of rum brand, Zacapa. Inspired by these unique women, ahead of International Women’s Day, acclaimed lifestyle photographer and Instagrammer, Nicolee Drake travelled […]
In the latest campaign for Guinness, AMV BBDO tells four uplifting ‘Made of Black’ stories that celebrate individuals who are showing unexpected character in the world of football, and inspiring those around them. The four films were directed by Wilkins & Maguire – BAFTA nominated documentary-makers at production company Stink and co-written with Andy Clough […]
Diageo Australia has launched four new Bundaberg Rum TVCs via Leo Burnett Sydney, that celebrate the craft behind the iconic Australian spirit, the first of which aired last night (Sunday 4 March). The series of four 15 second television spots are part of the ‘Unmistakably Ours’ brand campaign that launched in March 2017. Filmed entirely […]
Steinlager Pure has launched a new TVC under the successful Keep it Pure campaign platform by DDB New Zealand. The inspiration for this latest Keep it Pure instalment was drawn from New Zealand’s strong legacy of pioneership and the idea that pioneers don’t compromise. The spot follows pioneer-ing Kiwi, Zane Lowe, whose father Derek […]
Belvedere Vodka and award-winning musician-actor-activist, Janelle Monáe, have come together for a two-year collaborative partnership to bring to life powerful co-created content and experiences. Launching in Los Angeles around cinema’s most iconic awards show, Belvedere and Monáe will premiere inspiring projects aimed at propelling next-generation voices across film, music and the arts. The special collaboration will champion […]
Smirnoff has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world. According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music […]
Originating in the US, the ‘Dilly Dilly’ campaign by Bud Light quickly became a pop culture phenomenon with everyone from sports fans to celebrities adopting the phrase as a new form of “cheers”, sparking a snowball effect. Created by Weiden+Kennedy, the UK TV ad will launch in the UK on Sunday 4th March during the […]
Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled its latest advertising platform, entitled ‘Taste, That’s Why’. The campaign launches across television, out of home, digital, display and social media in the USA from this month, ahead of a wider roll-out later in 2018. Two television films that reimagine true […]
The Tyrconnell is proud to announce the debut of one of the most aged expressions within its cask finish portfolio, The Tyrconnell 15 Year Old Madeira Cask Finish Single Malt Irish Whiskey. Released to select U.S. markets this month with a suggested retail price of $100 (750ml), only a limited quantity has been produced due to its age and […]
Bacardi-Martini Australia has released its latest campaign with OMD Sydney, promoting Bacardi as the perfect first drink of the evening with #MojitoMoment. Over 60 influencers have shared images of their own #MojitoMoment on Instagram, which were pushed out instantly via targeted digital OOH locations. The campaign was produced by OMD Create, the agency’s content and […]