The Collaborators have created and launched a new artisan brand into the snack category. Barmies are fermented savoury biscuits made using leftover beer barm from the brewing process.
Available in Smokey Chipotle, Cheese & Sesame and Olive Tapenade, Barmies are the first snack made from the by-product of fermentation to hit the market.
Originally presented in a clear cellophane pack with generic label, founder Sophie Wood approached The Collaborators to develop a strong brand identity and packaging design which would help articulate the story of the product.
Understanding the heritage behind the brand was essential. Traditionally, bakers and brewers worked side by side, with beer barm used to leaven bread and ingredients shared between beer maker and breadsmith. This back story fed directly into the design teams’ concept.
The Collaborators established a folk-inspired look, with baker and brewer entwined in the logo, holding tools to represent their craft.
The story locked into the mark is intended to bring meaning and tradition to what is currently a new and unknown product. A warm and friendly palette was developed in a stand-out colour to reflect both the hue of beer itself and the quirky personality of the brand. Typography was uniquely crafted to add a quirky touch and mimic the curly shape of the snacks themselves.
“We wanted founder Sophie’s love and joy in making her snacks come across at a glance. So, we chose rich cheerful colours for the packs and let the heart-shaped snacks take centre-stage,” said Jayne Noblet, Founder of The Collaborators.
Barmies’ partnerships with well-known beer names such as Moonshine Pale Ale was also featured in the design, to leverage the brand’s profile and add more flavour appeal to the front of pack.
Source: The Collaborators
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