In partnership with Anomaly Shanghai, Budweiser has launched its annual Chinese New Year campaign. Continuing to build upon the platform of “Thanking those who help me, be me”, this year’s film, entitled Marathon, focuses on the story of a young woman who chooses to forgo spending the new year with her family, and instead pursue […]
The Scotch Whisky Association (SWA) has renewed its collective trademarks ‘SCOTCH WHISKY’ and its translation ‘苏格兰威士忌’ in China until November 2028. As a result, Scotch Whisky is officially protected from locally produced copies for a further 10 years. The announcement was made as SWA Chief Executive, Karen Betts, joined the Prime Minister on a three-day […]
London, Edinburgh and Bristol are set to host the biggest series of Craft Beer Festivals in the UK – taking their unique brand of world class music, incredible food, and headline music acts across the country. Attracting over 125 world class brewers from around the UK, Europe and US, festival goers will get the chance […]
Lidl, the UK’s seventh largest retailer, has launched its first fully-automated, AI-powered, Facebook Messenger chatbot to help UK customers select the best wine whatever the meal or moment. Users simply type in a wine question and voilà, the answer appears! Lidl’s new chatbot – named Margot – will perform the role of shoppers’ virtual wine […]
Family-owned Bacardi Limited, the world’s largest privately held spirits company, announced the internal promotion of Vijay S. Subramaniam, 49, to Managing Director – Asia Pacific, the Middle East & Africa (AMEA). Effective immediately, Subramaniam is responsible for leading commercial operations in the region for the company’s portfolio of premium spirits. In his new role, Subramaniam […]
Michelob ULTRA – the fastest growing beer brand in the U.S. – unveiled a new 30-second Super Bowl commercial starring actor Chris Pratt. Titled “The Perfect Fit,” the spot chronicles Pratt’s journey to prepare for his first ever TV commercial – and it just so happens to be for Super Bowl LII. Together with Michelob […]
A London-based tech company are hoping to inspire creativity in the workplace and innovation in the sector by launching their own limited edition ‘Idea Beer’. Sideways 6 is a Shoreditch-based tech firm helping large organisations to collect, manage and act on employee ideas, insight and feedback. Often called ‘idea management’ or ‘innovation management’, the aim […]
An original handwritten recipe for Bristol Method Dry Gin from the 1870s has been recreated, bottled and launched as Smeaton’s, with identity, packaging design and strategy by Denomination. The award-winning drinks design agency celebrated the Bristol Method Dry style, relatively new to consumers, through the packaging to tell the story behind the gin, communicate the […]
The world’s first vodka designed to be mixed with water is set to launch in the UK via spirits wholesaler Interbev. Spanish brand Vita hopes to attract health and lifestyle-conscious drinkers – particularly millennials – keen to enjoy alcohol without the sugar, gluten and additives prevalent in soft-drink mixers. As the world becomes increasingly aware […]
Edinburgh Gin – Scotland’s pioneering gin distillery at the forefront of contemporary gin making – reveals a new look for its limited-edition Valentine’s Gin. The Edinburgh Valentine’s Gin is presented in the new art deco bespoke bottle design, bringing it in line with the core range and popular fruit gin liqueurs. The bottles feature the […]