Carlsberg will end its sponsorship of the England football team following this summer’s World Cup in Russia. The move does not mark the end of Carlsberg’s involvement in football, as it will continue to sponsor eight English clubs, including Liverpool and Tottenham Hotspur. However, the move comes as part of a shift in strategy that […]
Davos Brands announced that actor, writer, producer, and global fan favourite, Ryan Reynolds, has acquired an ownership interest in Aviation Gin – the world’s highest rated gin and an icon of the American craft distilling movement, founded in Portland, Oregon. Reynolds pursued the investment after tasting Aviation Gin for the first time. Said Reynolds, “Aviation is the best tasting gin […]
Two pioneers of craft brewing and distilling, Innis & Gunn and Tullamore D.E.W. Irish Whiskey, have collaborated for the first time to create Kindred Spirits, a limited edition Scottish stout aged using triple distilled Irish whiskey barrels. Using a unique barrel ageing process developed by the brewing team at Innis & Gunn, Kindred Spirits is […]
Introduced to a general audience nearly a year ago, “Heart to Heart” platform serves as an inspiration for NEF\TBWA campaigns for Pernod Ricard’s brand ARARAT. The most recent one inspired a brand-new technology creating a unique customer experience. So, here’s the example of how advertisers collaborated with app developers to draw more attention to the […]
Diageo’s gin brand Tanqueray, has unveiled a new look for Tanqueray Rangpur alongside the news that it’s extending its distribution into new markets. Named after an exotic lime which originated from India, Tanqueray Rangpur is a light, easy-drinking gin with a juicy citrus taste, making it the perfect gin for the summer. Since it first […]
Brand design agency Vault49 unveils its design for limited edition Baileys Strawberries & Cream just in time for Valentine’s Day. The New York agency used a design approach that married the indulgent flavour semiotics of strawberries and cream with widely loved seasonal cues of spring, bringing Baileys to the front of the shelf this season. […]
What you can do to celebrate Chinese New Year? While there are plenty of options, CNY is all about sharing good times with family and friends – And MullenLowe Group China is making this the focus for Carlsberg’s CNY 2018 campaign, that was launched recently. The 30-second clip tells of a story about a group […]
True to the spirit of the Virgin Money London Marathon, London Pride is all about great character, doing things the right way, and taking pride in epic endeavours. Over the weeks leading up to 2018’s big event, the London Marathon’s official beer sponsor, London Pride, will be sharing examples of runners who aren’t quite up […]
Two Hats, a new line of light beers with a hint of all-natural fruit flavour, is changing up the light beer game with two lightly flavoured options, lime and pineapple, that won’t break the bank. More than 20 years since there has been a mainstream beer launch at a low price point, Two Hats is […]
February 8th won’t just be another day in the office for the nearly 5,500 Bacardi employees around the globe who will ditch their desks and hit the streets, visiting hundreds of bars around the world to reignite the company’s entrepreneurial spirit and culture. The first annual “Back to the Bar” is timed to coincide with […]