Promohire partnered up with agency Mission Media to deliver three Belvedere branded Tuk Tuks for the brand’s latest activation. Complete with Belvedere’s brand livery, the colourful promotional vehicles shuttled guests around the Soho area throughout London Fashion Week to ensure editors and fashion show-goers got to their destination on time. The Tuk Tuk’s also enabled […]
Bud Light, the Denver Broncos football team and shopping rewards app Ibotta partnered to deliver a free beer to fans to celebrate the start of the free agency period, when teams can recruit eligible players. The promotion, which runs through March 28, will reward the first 500 fans in Colorado that redeem the offer, according […]
Islay single malt whisky brand Ardbeg is hosting a one-day event themed around the 1960s and the summer of love, where it will also debut a limited edition of the brand called Ardbeg Grooves. Activities on the day will include tastings while a 1960s-style Volkswagen will tour festivals and bars at numerous locations. The brand […]
Filmed on all seven continents and the actual moon in stunning 8K resolution, Dos Equis’ new marketing campaign is sure to turn a few heads this spring. And justifiably so. The campaign has been nearly five decades in the making, at a staggering cost of nearly $200 million. The campaign, which encourages folks to embellish […]
Jameson and Pearlfisher London have collaborated with 3 well-respected artists – Claudine O’Sullivan, Alex Mellon and Leonn Ward – to create the much-anticipated, annual Jameson limited edition St Patrick’s Day bottle. Now in its 7th consecutive year, Jameson is known for collaborating with a different artist each year to create its unique and eclectic limited […]
Scotland’s southernmost distillery, Bladnoch, has launched a special Bicentennial Release as a celebration of its rich history and a toast to its new chapter of renaissance. Offering the perfect balance between provenance and progression, Bladnoch is enjoying an exciting revival in its 200th year, having been bought by Australian entrepreneur, David Prior in 2015. Changing […]
Astral Tequila and Jonathan Goldsmith (formerly known as “the Most Interesting Man in the World”) are back with a short video highlighting the fact that apparently Goldsmith’s character has helped to resolve foreign issues with Kim Jong-Un. This video is a continuation of the brand’s campaign ‘This Calls for Tequila’ that was launched earlier […]
Islay’s most remote distillery, Bunnahabhain has unveiled two new limited edition expressions – a peated Bunnahabhain 2004 Moine Brandy Finish and an unpeated Bunnahabhain 2003 Pedro Ximénez Finish. The 2004 Moine Brandy Finish is a peated malt that has latterly been matured in brandy casks, which is a first for the distillery. Bottled at 55.7%, […]
Thatchers cider has released a new advertising campaign by creative agency Joint, that humorously tackles the topics of farms and family life. This 16 episode content series sees the return of the Thatchers spokesman from the 2017 ‘Hot Air Balloon’ campaign. This time he’s exploring the ‘farm and family’ facts behind Thatchers cider. The content […]
With its iconic red label and secret recipe, it’s been one of the world’s most famous soft drinks for more than a century. Now, however, Coca-Cola is on the brink of a new chapter – with plans to launch its first alcoholic drink. The company is currently experimenting with the creation of a popular type […]