French luxury Champagne house, Lanson, has launched a new campaign, called “Celebrating 40 years of Champions”. The campaign pays tribute to the brand’s 40-year association with The Championships, Wimbledon, telling the story of how 1977 was the perfect start to an iconic partnership, and a toast to the next 40 years. The campaign, created by […]
Carlsberg UK has acquired London Fields Brewery and will operate the business in a joint venture with Brooklyn Brewery from Brooklyn, New York. London Fields Brewery, which was founded in 2011 in the vibrant London Fields neighbourhood of Hackney, London, came to prominence through its range of iconic craft beers including Craft Lager, Easy IPA […]
Hennessy, one of the world’s best-selling Cognac, announced urban artist JonOne as the designer of the 2017 Hennessy Very Special Limited Edition bottle. The custom-designed bottle, launching across the US in July 2017, will be sold in almost 50 countries worldwide. The Limited Edition release by JonOne, which features a colourful, vibrant design, is the […]
Hoegaarden, the original Belgian wheat beer, has rolled out refreshed packaging across the on-trade and off-trade in the UK. With its natural ingredients and a nod to its Belgium heritage, the new design features the style’s trademark unique ingredients (wheat, orange peel and coriander seed) in botanical illustrations. The new packaging brings a more modern […]
Years before he became Adam Sackler on television, and Kylo Ren in the movies, Adam Driver served in the U.S. Marine Corps. Shortly before he was due to be deployed to Iraq, he broke his sternum in a mountain biking accident and was medically discharged. That history provides an apt backdrop for Driver’s latest advertising gig—the short […]
Excited to finally share my latest work for @BombaySapphireB with @AMV_BBDO @JellyLondon @JellyKitchen #illustration #BombaySapphire pic.twitter.com/rPDOHhdHkj — Mariana Rodrigues (@marianaimagines) June 23, 2017 Jelly London recently worked with AMV BBDO on the Bombay Sapphire ‘A Gin of Ten Journeys’ campaign with illustrator Mariana Rodrigues. The campaign explores the individual depths of each of the ten […]
Carlsberg UK has appointed Alistair Gaunt as vice president for its Nationals Sales Business Unit, reporting into chief executive officer Julian Momen. Gaunt, who will manage Carlsberg UK’s national pub and family brewers accounts, previously held the position of grocery sales director for Premier Foods for two and a half years. Having graduated from Durham […]
BrandOpus is excited to announce the launch of the Mysterious Mer-Chicken, the sixth edition of the Rare Beasts of Dorset collection from Badger Ales. The Mer-Chicken ale is the newest addition to the range and is brewed exclusively to celebrate Hall and Woodhouses’ Founders Day. Since 2012 BrandOpus has worked with Badger to launch limited […]
Heineken owned beer brand Dos Equis is parting ways with Havas in favour of Droga5, taking The Most Interesting Man in the World advertising campaign with it but not without one last hurrah from Havas. Ending a decade long partnership in fitting fashion Havas published a full page ad celebrating the awards haul brought home […]
The Carlsberg Group has committed to eliminating carbon emissions and halving water usage at its breweries by 2030 as part of its new sustainability programme – Together Towards ZERO. An intermediate step includes the exclusive use of renewable electricity at its breweries by 2022. Together Towards ZERO is a response to increasing consumer demand for […]