Johnnie Walker is excited to announce the official release of Johnnie Walker Black Label The Director’s Cut – a limited-edition whisky developed in collaboration with visionary Blade Runner 2049 director Denis Villeneuve and Johnnie Walker Master Blender Jim Beveridge. The new blend comes thirty-five years after Johnnie Walker Black Label appeared in the original Blade […]
For the first time in its 190-year history, Ballantine’s has unveiled three 15 years old Single Malts, each unique in flavour and from three of its signature distilleries: Glenburgie, Miltonduff and Glentauchers. This move sees Ballantine’s look to meet the growing demand for Single Malts and allow a new generation of discerning drinkers to discover the […]
Tequila Cazadores, a 100% blue agave premium tequila, debuted a new limited-edition blanco bottle, reimagined by legendary tattoo artist Mister Cartoon in honour of Día de los Muertos. The hand-rendered bottle design features Mister Cartoon’s signature fine point style, nodding symbolically to the Día de los Muertos traditions Mister Cartoon values most. Available US-wide, the Mister […]
As the only American-style India Pale Ale (IPA) to win gold medals at the Great American Beer Festival and the World Beer Cup, Odell IPA is seemingly approved by everyone. Coupled with over 10 years of history, it’s been the go-to IPA for beer drinkers across the mountain west since the early 2000’s. Denver based […]
Young’s Beer is launching a special campaign this week that celebrates the brewery’s 186-year anniversary, called Young’s Day, with the offer of a free pint for all. Beer lovers can claim a free pint from of any of the Young’s beers, including Young’s Bitter and Young’s Special, simply by downloading the Young’s On Tap app. […]
Tullamore D.E.W., the William Grant & Sons owned Irish whiskey brand, is launching its most ambitious marketing campaign to date – a through the line, global platform called ‘Beauty of Blend.’ As one of the only Irish whiskey brands to use a triple blend of all three types of whiskey, the new through the line […]
On the heels of Apple’s announcement of the next generation iPhone, powered by iOS 11 with ARKit, Patrón Tequila is taking iPhone users on an interactive journey to its home in Jalisco, Mexico. Titled “The Patrón Experience,” this newly released, augmented reality platform heralds the next frontier in experiential marketing and gives tequila connoisseurs and curious […]
Budweiser announced the bold next step in its ‘Give A Damn’ campaign, together with safe ride partner Lyft. Given the success of last year’s pilot program — during which Budweiser delivered more than 35,000 rides home across six states plus Washington, D.C. — the brand will expand the 2017 campaign to offer 150,000 round-trip rides […]
In a land of beer worship, Canadian Club has done the unthinkable: releasing an integrated campaign that asks Australians if they are over beer. Created by The Monkeys, ‘The Big Question’ carries on the brand’s marketing strategy, ‘Over Beer’, which continues to see success as it enters its seventh year. Challenging Australia’s beer drinking culture, […]
The release of a new Guinness advert, portraying the story of ‘The Compton Cowboys’, which will air for the first time in the UK on September 18. The new release is the next chapter of the iconic ‘Made of More’ series, which champions real people who have shown unexpected character to enrich the world around […]