Spirit brand Jägermeister has teamed up with digital identity app Yoti to promote responsible alcohol sales, while at the same timeand helping people check out faster at the Jägermeister pop-up shop in Soho using their ID, on their phone. Jägermeister will sell a range of merchandise and personalised gifts for its fans at a pop-up shop at the award […]
Belvedere, the vodka brand owned by LVMH, has created an espresso martini lounge. The Belvedere Espresso Martini Lounge sets up shop at the Gaucho Broadgate this December. Nestled below the glass bar of the restaurant, guests will have the chance to pop into the bar after their dinner, or are invited to simply try the […]
Australian beer brand XXXX GOLD launches its version of the classic Christmas spot with the latest instalment as the official beer of the Australian Cricket team. The TVC was created by Host/Havas and follows on from the launch of the tech enabled Goldie at the start of The Ashes. XXXX GOLD is looking to […]
Pike Creek 21-year-old whisky and Lot 40 Cask Strength are two new releases from Corby Spirit and Wine Limited as part of their Northern Border Collection. The goal of the launch, says Ross Hendry, Brand Director, is “to elevate the conversation of the Canadian Whisky category and provide a strong quality halo back onto the […]
What makes Harbin Beer so smooth? The Chinese brewery reveals its secrets in its latest campaign, ‘Cloud Catcher’ which it teamed up with BBH Shanghai, A New Life Films and Fin Design + Effects to create. In the ambitious campaign, the film features a complex CG sequence featuring a polar bear and chimp as unlikely […]
On September 19th, Mexico was rocked by a 7.1 magnitude earthquake, killing hundreds of people and injuring thousands more. In the wake of the disaster, government relief support didn’t come as urgently as needed so citizens and volunteer emergency workers banded together for rescue and reconstruction efforts. As the nation is their birthplace, Corona Mexico […]
Sipsmith, the London gin brand, is reviving its rooftop hot gin activation with an experience featuring a historical bar tool to heat the cocktails. The “Hot Gin Roof” event will give guests an insight into hot gin history. Each Sipsmith cocktail will be “poked” in front of customers which will heat it instantly to caramelise […]
Gïk, the blue wine which took the industry by storm in the other half of the world, has arrived in Singapore. A sweet and fresh taste in the form of a vibrant indigo colour are the main characteristics of Gïk. It aims to create an accessible wine suitable for anyone between the age of 18 […]
Budweiser is using its new alcohol-free sub-brand, Prohibition, for an ad campaign tackling drink-driving over the Christmas period. The ads, which appear in out of home sites and digital platforms throughout December, are running in collaboration with the Department for Transport’s road safety campaign, THINK! The campaign was created by Anomaly and the media agency […]
Angola has launched its first 100% Angolan beer, with a comprehensive brand identity and design by Webb deVlam. Strategic brand design consultancy Webb deVlam were approached to come up with a brand identity for the premium beer that embodies the passion, spirit and optimism of the emerging Southern African nation. A National Celebration A two-year […]