Historic birthday celebrated and embraced by millions around the world; sets stage for continued growth Bacardi Limited caps off the yearlong celebration of its 150th anniversary with the creation of a commemorative time capsule to symbolize the unity, passion and pioneering spirit of Bacardi—the Company, family and iconic rum brand. The time capsule acts as a […]
Diageo plc, the world’s leading premium drinks business, has been named ‘Britain’s Most Admired Company’ in a peer review of corporate reputation run by leading UK business magazine, Management Today. In addition to winning the overall award, Diageo is ranked as the top company in the Beverages sector. Aside from winning this year, Diageo also […]
Moët & Chandon introduce Roger Federer as the House’s new brand ambassador. Roger Federer, with his shining aura of big bold wins and elegant moves, is the absolute perfect match for Moët & Chandon, symbol of success and style. MOËT AND ROGER FEDERER: A NATURAL MATCH THAT SAYS STYLE AND SUCCESS Like Moët & Chandon, […]
Eristoff vodka has been awarded a Gold Medal by the prestigious US-based Beverage Testing Institute in its annual International Review of Spirits Competition. Eristoff scored an impressive 91 points out of 100 in the blind taste test, positioning the brand in the ‘Exceptional’ category and in the top 20 of the 143 vodka brands that […]
Johnnie Walker today unveiled the first of a portfolio of whiskies that take their inspiration from the travelling heritage of John Walker & Sons. Available only in duty free stores, Johnnie Walker The Spice Road pays a unique homage to the global travellers of today. The whisky of intriguing complexity, rich flavour and exceptional smoothness […]
While the appeal of standard beer for consumers in Brazil is far from flat – with local beer brands now accounting for 19 out of every 20 beers sold in Brazil – new research from Mintel reveals that the premium end of the market may be instigating a change in taste for Brazilian consumers. Indeed, […]
Diageo Ranked 9th on List of the 25 World’s Best Multinational Workplaces London – November 14, 2012 – Diageo announced today that it has been recognised as one of the World’s Best Multinational Workplaces by Great Place to Work® Institute. Diageo is the only food and drinks company to make it into the top ten, […]
Carlsberg Group has signed an agreement to acquire a further 18.58% shareholding in Chongqing Jianiang Brewery Co. Ltd. (previously Chongqing Xinghui Investment Co., Ltd.), taking its total shareholding to 49.58%. The purchase price is approximately RMB 600m. Chongqing Jianiang Brewery Co., Ltd. was established in 2011.Chongqing Xinghui Investment Co., Ltd. was renamed Chongqing Jianiang Brewery […]
Bacardi Limited,lights up this year’s holiday season with new brand expressions and ultimate party ideas perfected through its 150-year history. BACARDÍ rum, the spirit that started it all, has been at the center of festivities since 1862 when Don Facundo Bacardí Massó revolutionized the spirits world by creating rum as we know it today. The […]
Crown Royal added another branch to the family tree with the announcement of the brand’s first foray into the rapidly growing flavored whisky category – Crown Royal Maple Finished. Inspired by the heritage and authenticity of the maple tree, Crown Royal Maple Finished begins with the legendary taste of Crown Royal whisky. The liquid then […]