Super premium gin brand Hendrick’s Gin, has launched new websites for five of its key markets – UK, USA, Canada, Spain and Germany. The Global Brand Team worked with their lead creative agency Quaker City Mercantile on the creative designs, Edinburgh-based 8 Million Stories on SEO and UX & digital agency DotLabel to ensure the […]
When Budweiser rebranded itself as “America” two summers ago, it was a risky move that mostly paid off, at least when judged by the amount of media attention it garnered. Even Donald Trump, then a candidate, weighed in, attempting to take credit. The brewer brought the “America” branded cans and bottles back last summer, and […]
Buenos Aires and LA based production company Nunchaku director Nicolas “Nico” Kasakoff conducts a secret midnight KRAFT Mac & Cheese expedition in the comedic new :30 “Secret Purchase” for KRAFT Macaroni & Cheese out of Crispin Porter + Bogusky. The campaign features the two additional :15s “Realization” and “Forbidden Love” and combats the square image […]
A little over a week after Coca-Cola announced their plan to tackle obesity, another corporate heavy weight has now joined the fight. ‘Nestlé/Newark Now!’, which was launched in 2012 with Newark’s Mayor Cory A. Booker, aims to reach twice as many families in year two. Some of the mothers and other women who went through […]
Red Mango, one of America’s fastest-growing frozen yogurt and smoothies chains, enjoyed a record year for franchise development in 2012 and expanded the chain to more than 210 open stores. Domestically, the company awarded agreements for 74 new locations and added the states of Kentucky, Maine, Mississippi and New Mexico to the roster. International growth […]