Budweiser’s Alcohol-Free Beer Prohibition Stars in Anti-Drink Drive Christmas Campaign

Budweiser’s Alcohol-Free Beer Prohibition Stars in Anti-Drink Drive Christmas Campaign

Budweiser is using its new alcohol-free sub-brand, Prohibition, for an ad campaign tackling drink-driving over the Christmas period. The ads, which appear in out of home sites and digital platforms throughout December, are running in collaboration with the Department for Transport’s road safety campaign, THINK! The campaign was created by Anomaly and the media agency […]

Nice Shoes Creative Studio Animates Friendship with a Twist with Twizzlers

Nice Shoes Creative Studio Animates Friendship with a Twist with Twizzlers

To celebrate how ‘every friendship has a twist,’ Twizzlers and Anomaly selected 16 artists to design a fun series of limited edition packaging, illustrating the various ways in which people enjoy Twizzlers together. Nice Shoes Creative Studio, led by Creative Director Matt Greenwood, came on board to introduce and explore the worlds of these packages […]

Budweiser Brings The American Dream To The Big Screen For Super Bowl LI

Budweiser Brings The American Dream To The Big Screen For Super Bowl LI

Budweiser, no stranger to the Super Bowl, will use its coveted minute of advertising airtime to celebrate the American dream – a central theme for the brand in 2017. To officially kick-off its yearlong campaign, the brand is premiering a cinematic piece of film titled, “Born the Hard Way,” telling Budweiser’s storied history of inception […]

Anheuser-Busch Announces Line Up For Super Bowl 51

Anheuser-Busch Announces Line Up For Super Bowl 51

Anheuser-Busch has officially announced its return as the exclusive category advertiser for the 2017 Super Bowl, marking its 28th consecutive year in the big game. The national brewer will feature four of its brands, bringing back last year’s advertisers Budweiser, Bud Light, Michelob ULTRA, and Super Bowl newcomer – Busch. Anheuser-Busch is scheduled to have […]

Gordon’s Gin Bucks Craft Messaging Trend to Focus on ‘Simple Pleasure’ of a G&T

Gordon’s Gin Bucks Craft Messaging Trend to Focus on ‘Simple Pleasure’ of a G&T

Gordon’s has gone against the grain of using craft messaging in its advertising and is instead focusing on communicating ‘a simple but meaningful statement’ of enjoying a good gin and tonic in the early evening. To stand out in the over crowded gin category, where the majority of messaging is around heritage and craft, Gordon’s […]

Buchanan’s Whisky Launches New “Es Nuestro Momento” Campaign

Buchanan’s Whisky Launches New “Es Nuestro Momento” Campaign

Buchanan’s announced the launch of a new, national marketing campaign in the US ­– Es Nuestro Momento. The 360 campaign aims to empower a new generation of Latinos with the belief that their cultural pride is key to unlocking true greatness. The campaign – developed in collaboration with Anomaly – premiered October 9. Buchanan’s believes […]

Budweiser & Helen Mirren Put Drunk Driving on Notice in Super Bowl Ad

Budweiser & Helen Mirren Put Drunk Driving on Notice in Super Bowl Ad

Budweiser is using the bright lights of advertising’s biggest stage—Super Bowl 50—to take on drunk driving in an unexpected, unorthodox and powerful way. To spark conversations about this vital issue on one of the biggest drinking occasions of the year, the brand has called upon actress Helen Mirren, with her mix of gravitas and charm, […]

Budweiser Goes Large for the Holidays

Budweiser Goes Large for the Holidays

Budweiser have just revealed their new holiday commercial, created by Anomaly, which is airing nationally in the United States from November 26, Thanksgiving Day. The ad was shot at the Anheuser-Busch Brewery in St. Louis and, of course, features the world-famous Budweiser Clydesdales. The spot, ‘Macro All the Way’ is a continuation of the ‘proudly macro’ strategy from […]

Johnnie Walker Releases Trailer For The Gentleman’s Wager II Starring Jude Law

Johnnie Walker Releases Trailer For The Gentleman’s Wager II Starring Jude Law

Johnnie Walker Blue label has released the first trailer for its upcoming film “The Gentleman’s Wager II”, starring Jude Law as it looks to follow up on the success of its first film by pushing its brand into new markets with more cinematic advertising. The new film will be launched internationally on 31 October and […]

Johnnie Walker Launches Biggest Campaign in Brand’s History

Johnnie Walker Launches Biggest Campaign in Brand’s History

Johnnie Walker launches its largest ever global marketing campaign. The campaign will activate simultaneously in more than 50 countries and will reach nearly 270 million consumers around the world within the first weeks of launch. ‘Joy Will Take You Further’ is an evolution of the brand’s famous ‘Keep Walking’ campaign and represents a new perspective […]