Arla Finland announces AI app for animal welfare – “We wanted to create the world’s most transparent milk origin journey”

From today, consumers have the opportunity to view varied and up-to-date information on the welfare of cows. Arla Iris is the name of an app developed by Arla Finland that uses artificial intelligence technology. The app will be piloted on Tikka, an organic farm in Kurikka. Arla Single Estate Organic Milk will be the pilot product.

Arla Finland announces AI app for animal welfare – “We wanted to create the world’s most transparent milk origin journey”

This is reportedly the first time in the world that artificial intelligence is used to give consumers up-to-date information on animal welfare. Arla Finland’s CEO Kai Gyllström explains that the purpose of the new innovative app is to meet consumer expectations. – It is important for people to be sure that the living conditions of dairy farm […]

Is Arla’s Cravendale really milk? W+K London explores in latest campaign

Is Arla’s Cravendale really milk? W+K London explores in latest campaign

Arla Cravendale is launching ‘It’s Not Milk’, a new advertising campaign, created by Wieden+Kennedy London, celebrating that not all milk is created equal. The campaign shines a spotlight on Arla Cravendale’s filtered milk, which makes it pure, longer-lasting and nicer-tasting and tells viewers that Cravendale is not milk, it’s fresh milk that’s filtered for purity. […]

Springetts Bring ‘Good Fibrations’ to Arla Fibre with New Packaging Design

Springetts Bring ‘Good Fibrations’ to Arla Fibre with New Packaging Design

Springetts Brand Design has designed a range of fibre yogurts to be launched in the UK by Arla. Arla challenged the design house to create a disruptive new design for their fibre yogurts. With fibre having so many negative associations, Springetts were asked to create a design that shifted the landscape of how we see […]

W+K London Strikes a Deal with Mother Nature in New Arla Organic Campaign

W+K London Strikes a Deal with Mother Nature in New Arla Organic Campaign

Wieden+Kennedy London releases a new campaign for Arla Organic Farm Milk, the first branded organic product released in the UK by Arla, the farmer-owned dairy company. The campaign film dramatises the relationship between an Arla organic dairy farmer, and the might of Mother Nature. Narrated from Mother Nature’s point of view, we see how this […]

Patrik Hansson Appointed as Head of Arla Sweden

Patrik Hansson Appointed as Head of Arla Sweden

Head of Arla’s South East Asian business, Patrik Hansson, is to return to Sweden as the new head of Arla’s Swedish business from 1 November. He will take over from Henri de Sauvage who announced he is leaving Arla to pursue external opportunities. Earlier in 2016, Henri de Sauvage announced that he would leave Arla […]

New clean-label cooking solutions cater for the foodservice market

New clean-label cooking solutions cater for the foodservice market

Arla Foods Ingredients is serving up a new range of clean-label, dairy-based solutions for the foodservice sector. The innovative ready-made cooking ingredients will make it easy for food companies to develop and supply foodservice products that are natural, healthy, convenient and stable – all of which are all key priorities for restaurant and catering businesses […]

Arla UK’s New Milk Brand Delivers First “Best of Both” Promise

Arla UK’s New Milk Brand Delivers First “Best of Both” Promise

Arla, the farmer-owned dairy cooperative and the UK’s largest dairy company, has unveiled a game-changing concept in the milk aisle: the first ever skimmed milk that tastes as good as semi-skimmed. Arla Best of Both (BOB) has a distinctive yellow lid and a 100% unique proposition. The new fat-free milk is pasteurised, filtered and enriched […]

Space & Arla Offer Nothing But Great Taste In City Centre Tour For Cocio

Space & Arla Offer Nothing But Great Taste In City Centre Tour For Cocio

Arla-owned Danish chocolate milk brand, Cocio, is getting the product into consumer’s hands this summer with its nationwide city centre sampling tour kicking off this weekend in London. Throughout a two month, 60-date experiential campaign Cocio will visit up to 20 UK cities with the aim of growing awareness for the brand and encouraging trial […]