Get a Slice of Icelandic Life in W+K London’s Charming New Arla Campaign

Get a Slice of Icelandic Life in W+K London’s Charming New Arla Campaign

This spring, Iceland’s traditional and nutritious yogurt, skyr, is set to conquer British shores. Arla Skyr is made from skimmed cows milk and is carefully made following traditional Icelandic methods, which results in a delicious, silky texture that is low in fat, reduced in sugar and naturally high in protein. Known for their strength and […]

PB Creative Brands Wing-Co Milk Drink With ‘Wingman’ Designs

PB Creative Brands Wing-Co Milk Drink With ‘Wingman’ Designs

PB Creative has designed the branding and packaging for new milk drink Wing-Co, featuring a mustachioed ‘wingman’ character. The consultancy was appointed by Wing-Co parent brand Arla at the end of last year following a recommendation from a previous client. It developed the name, tone of voice and visual identity for Wing-Co, a high-protein drink […]