Hennessy, one of the world’s best-selling Cognac, announced urban artist JonOne as the designer of the 2017 Hennessy Very Special Limited Edition bottle. The custom-designed bottle, launching across the US in July 2017, will be sold in almost 50 countries worldwide. The Limited Edition release by JonOne, which features a colourful, vibrant design, is the […]
Tiger Beer, Asia’s premium lager, is taking Air-Ink, the world’s first ink created from air pollution, to the streets of the world. An extension of a 2016 pilot project in Hong Kong, this new initiative sees Tiger Beer driving creative collaborations between Anirudh Sharma, inventor of Air-Ink and co-founder of Graviky Labs, and emerging artists […]
St Patrick’s Day might be over, but these watercolour ads from McDonald’s are simply too pretty to pass off. Conceptualized by Dallas-based communications agency Moroch, these delightful ads were created to promote the limited edition ‘Shamrock Shake’ by the fast food chain. Credits: Advertising Agency: Moroch Partners, Dallas, USA Executive Creative Director: Kevin Sutton Creative […]
Brazilian beer brand Skol invited illustrators and artists to recreate old Skol posters that objectified women and that for some time have not represented what the brand believes. The “Reposter” project brought together artists engaged in feminist issues and gave them total freedom to share their views. Signed by F/Nazca Saatchi & Saatchi, the project […]
If anything says “New York” more than a bagel, it’s graffiti and hip-hop. That, at least, is the premise of a new Dutch campaign for McDonald’s, from TBWA\Neboko. To promote a new burger—the New York Bagel Supreme—in the Netherlands, the fast-food giant flew in a half-dozen street artists from the Brooklyn-based mural project Bushwick Collective, […]
Ditch the red wine and roses, Valentine’s Day is a time for lovers… of sport, and Banks’s Beer have sent out a timely reminder not to forget February 14th – because it’s darts night! The mischievous ad is part of the brewery’s Tells It Like It Is campaign. It combines real graffiti from independent artist […]
M&M’s Brand released a new virtual reality film developed by contemporary artist KAWS and the art-fashion-media icon VISIONAIRE to celebrate the brand’s 75th Anniversary. The film is available to view in Virtual Reality and 360 on the M&M’s YouTube page and on visionaireworld.com. The new film combines the joy of M&M’s colourful chocolate candies with the […]
Perrier Sparkling Natural Mineral Water announces the launch of ARTXTRA, a new arts initiative presented by Perrier to support emerging contemporary artists. Perrier is inviting consumers to vote online here, where each artist will be featured alongside their proposed packaging designs, to help select one of three shortlisted artists as the first-ever Perrier Artist of the Year. […]
To celebrate the launch of the all new mike’s HARDER Tennessee Barrel Lemonade, mike’s HARDER is collaborating with acclaimed tattoo artist Lalo Yunda to create one-of-a-kind tattoo designs to appear on the new seasonal flavour limited-edition collectible cans. Yunda – who appeared on season two of Spike TV’s “Ink Master and recently opened his own […]
Miller Lite, the original light beer, is partnering with acclaimed street artist Buff Monster to spotlight communities that stay true to their roots and never waver in their beliefs with the ‘Our Can, Your Canvas’ program. For the first installment of the program, Buff Monster created his interpretation of one of New York City’s most […]