Skol Admits Its Sexist Past and Stresses the Importance of Evolving

Brazilian beer brand Skol invited illustrators and artists to recreate old Skol posters that objectified women and that for some time have not represented what the brand believes.

The “Reposter” project brought together artists engaged in feminist issues and gave them total freedom to share their views.

Signed by F/Nazca Saatchi & Saatchi, the project reaffirms that the past was left behind and that they no longer represent what the brand believes, reinforcing its positioning of plurality, inclusiveness and respect.


Agency: F/Nazca Saatchi & Saatchi
Client: Ambev
Product: Skol
Title: Reposter
Executive Creative Director: Fabio Fernandes
Creative Director: Theo Rocha
Creatives: Theo Rocha, Gustavo Mayrink, Lara Roncatti, João Freire, Bruno Castellotti & Wander Tosta
Account Supervisor: Ricardo Forli, Thiago Iusim, Marcela Paiva & Julia Marquezi
Media: Mauricio Almeida, Thiago Custódio, Eric Zanelli, Juliana Roque & Gabriela Vecchia
Planners: Erika Kitabayashi, Quentin Mahe & Murilo Toda
Agency Producer: Giuliano Springhetti, Elucieli Nascimento, Fernanda Sousa, Rafael Paes & Victor Alloza
Production Company: Vetor Filmes
Director: Luiza Campos
Executive Producer: Alberto Lopes, Paula Moraes & Francisco Puech
Cinematographer: Camila Cornelsen
Post-Production: Vetor Zero Team
Sound House: LOUD
Maestro: Janecy Nascimento
Content: Jaqueline Amaral, Fernanda Fontes & Natalia Fava
Project Manager: Luiz Gama, Bia Pennino & Beatriz Andreucci
B.I.: Willian Zanette, Doelio Bergamo & Verônica Zanuzzo
Artistic Production: Fernanda Cardoso
Agency Producer: Jomar Farias & Leandro Ferreira
Artbuyer: Edna Bombini
Client Supervisor: Paula Lindenberg, Maria Fernanda Albuquerque, Lia Bertoni, Felipe Santini & Daniel Feitoza

Source: F/Nazca Saatchi & Saatchi

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