Skol Admits Its Sexist Past and Stresses the Importance of Evolving

Skol Admits Its Sexist Past and Stresses the Importance of Evolving

Brazilian beer brand Skol invited illustrators and artists to recreate old Skol posters that objectified women and that for some time have not represented what the brand believes. The “Reposter” project brought together artists engaged in feminist issues and gave them total freedom to share their views. Signed by F/Nazca Saatchi & Saatchi, the project […]

Elegantly Packaged Feminist Beer Pushes Back at Sexism in Advertising

Elegantly Packaged Feminist Beer Pushes Back at Sexism in Advertising

In too many beer ads, women are portrayed in sexualized, objectified stereotypes—more often than not, they are scantily clad. In some cases, these ads not only seem to condone, but actually encourage sexual harassment. “We are advertising creatives working in a very sexist environment, and we started to grow uncomfortable with it,” says Thais Fabris, […]