New ‘Discovery Is Calling’ global campaign is set to roll out across UK and Ireland first, aiming to inspire consumers to discover the distinctive taste of Japan’s No.1 Beer
Asahi Super Dry, Japan’s No.1 Beer, today launches a bold new integrated marketing campaign ‘Discovery Is Calling’ – the first global campaign for the brand. The new platform looks to highlight Asahi Super Dry’s offering and encourage consumers to discover its distinctive dry, crisp taste known as “Karakuchi”. As the world begins to reopen following COVID-19, the […]
In a category often diluted with stories of mateship, Asahi Super Dry needed to create a new wave of energy to break through to premium beer drinkers in its latest campaign, ‘Enter Asahi’. In collaboration with both Asahi Beverages in Australia and Asahi Breweries in Japan, The Monkeys, part of Accenture Interactive, created the […]
TBWA, Auckland has launched a new film in support of Asahi Super Dry, the number one beer in Japan. Andy Havill, category manager – New Zealand beer and cider, Independent Liquor said: “Asahi Super Dry is a beer with perfection at its heart and this is a playful take on the serious science that goes […]
