Asda offers the ‘Christmas we all need at the prices we all want’ in its Christmas 2020 ad

Asda offers the ‘Christmas we all need at the prices we all want’ in its Christmas 2020 ad

ASDA is among the first major retailers to launch its Christmas ad this year which is centred around giving customers ‘the Christmas they need at the prices they want’. The “ASDA Price Christmas” campaign, created by AMV BBDO, sees the return of real-life ASDA superfan Sunny and his family­, who previously featured in the ASDA price re-launch and […]

Weetabix launch a limited edition pink pack to support Asda’s Tickled Pink initiative

Weetabix launch a limited edition pink pack to support Asda’s Tickled Pink initiative

Weetabix is supporting Asda’s Tickled Pink initiative this October by giving the distinctive yellow box of Weetabix Original an exclusive blushing pink makeover.  The brand is donating £100,000 to the research and care charities Breast Cancer Care and Breast Cancer Now through Asda Tickled Pink. The limited-edition pink pack will appear at the front of […]

Elmwood Brands Kopparberg’s New Drinks Concept, Balans Aqua Spritz

Elmwood Brands Kopparberg’s New Drinks Concept, Balans Aqua Spritz

Elmwood client Kopparberg, the Swedish fruit cider, has launched its new brand and drinks concept Balans. Balans Aqua Spritz signals the UK arrival of a growing US trend towards alcoholic sparkling seltzers. It is an alcohol infused sparkling water with a hint of natural fruit taste – Lightly sparkling and refreshingly balanced. This low calorie, low-sugar drink is […]

Sainsbury’s and Asda Agree £13bn Merger to Create Grocery Powerhouse in the UK

Sainsbury’s and Asda Agree £13bn Merger to Create Grocery Powerhouse in the UK

J Sainsbury plc (Sainsbury’s) and Walmart Inc. have agreed terms in relation to a proposed combination of Sainsbury’s and Asda Group Limited, to create an ‘enlarged business’. The Combined Business will look to create a dynamic new player in UK retail with an outstanding breadth of products, delivered through multiple channels. Enhanced scale and a […]

Asda’s Best. Christmas. Ever.

Asda’s Best. Christmas. Ever.

This Sunday evening, Asda will reveal its 2017 festive campaign, Best. Christmas. Ever. Launching simultaneously across ITV, Channel 4 and Channel 5, the hero spot will give viewers a behind-the-scenes glance into the magical world where Asda Christmas treats are created – Asda’s very own Christmas workshop called The Imaginarium. The integrated campaign was created by Saatchi & […]

GLORIOUS! Soups stirs up calm at ‘wellness shed’ VR pop-up

GLORIOUS! Soups stirs up calm at ‘wellness shed’ VR pop-up

  Leading chilled soup retail brand GLORIOUS! Soups launched its first virtual reality (VR) pop-up, the world’s first wellness shed, by inviting the co-founders of Mindful Chef to try it out. Myles Hopper and Giles Humphries were the first people to test the novel concept of VR mindfulness at the event yesterday.  GLORIOUS! created a […]

Asda Reboots Halloween with an 80’s Music Vibe

Asda Reboots Halloween with an 80’s Music Vibe

Launched on October 7 and running until October 31st, Asda has revealed its latest Halloween TV ad featuring the 80’s hit ‘Word Up’ from Cameo. The campaign, created by Saatchi & Saatchi London, is developed from insight that Halloween is increasingly becoming an event that is anticipated and enjoyed by multi- generations. It’s an exciting […]

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