Weetabix is supporting Asda’s Tickled Pink initiative this October by giving the distinctive yellow box of Weetabix Original an exclusive blushing pink makeover. The brand is donating £100,000 to the research and care charities Breast Cancer Care and Breast Cancer Now through Asda Tickled Pink. The limited-edition pink pack will appear at the front of […]
ignis, the creative agency, announced that its partnership with zero sugar drinks start up Halo Drinks has culminated in the launch of Skinny Tonic in Asda stores UK-wide. Made using high grade stevia the premium tonic water contains zero sugar, zero calories and no artificial ingredients. Skinny Tonic is also the first premium tonic water […]
Elmwood client Kopparberg, the Swedish fruit cider, has launched its new brand and drinks concept Balans. Balans Aqua Spritz signals the UK arrival of a growing US trend towards alcoholic sparkling seltzers. It is an alcohol infused sparkling water with a hint of natural fruit taste – Lightly sparkling and refreshingly balanced. This low calorie, low-sugar drink is […]
Alpen, the UK’s number one muesli brand, has unveiled the return of its popular limited-edition tins, which will be given away for free with every purchase of big bag Original and No Added Sugar Alpen muesli. Available exclusively in Asda from September, the design of the premium tins is inspired by Alpen’s mountain visual heritage […]
Ballineen Fine Foods Ltd, which has been producing high quality Irish pork and beef products for the retail and food-service sectors for 25 years, has secured a listing for its Chip Shop Style Irish Sausages in Crispy Batter in over 300 Asda stores. The deal will further extend the product’s reach in the UK, which […]
J Sainsbury plc (Sainsbury’s) and Walmart Inc. have agreed terms in relation to a proposed combination of Sainsbury’s and Asda Group Limited, to create an ‘enlarged business’. The Combined Business will look to create a dynamic new player in UK retail with an outstanding breadth of products, delivered through multiple channels. Enhanced scale and a […]
This Sunday evening, Asda will reveal its 2017 festive campaign, Best. Christmas. Ever. Launching simultaneously across ITV, Channel 4 and Channel 5, the hero spot will give viewers a behind-the-scenes glance into the magical world where Asda Christmas treats are created – Asda’s very own Christmas workshop called The Imaginarium. The integrated campaign was created by Saatchi & […]
Leading chilled soup retail brand GLORIOUS! Soups launched its first virtual reality (VR) pop-up, the world’s first wellness shed, by inviting the co-founders of Mindful Chef to try it out. Myles Hopper and Giles Humphries were the first people to test the novel concept of VR mindfulness at the event yesterday. GLORIOUS! created a […]
Launched on October 7 and running until October 31st, Asda has revealed its latest Halloween TV ad featuring the 80’s hit ‘Word Up’ from Cameo. The campaign, created by Saatchi & Saatchi London, is developed from insight that Halloween is increasingly becoming an event that is anticipated and enjoyed by multi- generations. It’s an exciting […]
Bimbo Little Adventures, part of Grupo Bimbo, one of the world’s largest bakery company, has launched into the UK market for the first time with a brand new range of baked family snacks. Seeking to inspire families with tasty snacks from around the globe, the five-strong range of internationally inspired products will be available in retail […]