Coca Cola Messes with Your Head with Visual Campaign by DAVID the Agency

Coca Cola Messes with Your Head with Visual Campaign by DAVID the Agency

Can an image make a sound without actually making a sound? The Coca-Cola Company, via its Central & Eastern Europe Business Unit, leveraged its rich history of sensorial advertising to launch a unique campaign that invites viewers to “hear” the image of an ad in their heads. The series of photographs show macro imagery of classic Coca-Cola […]

Strongbow Apple Ciders Refreshes Chinese New Year with a Cider Made Playlist

Strongbow Apple Ciders Refreshes Chinese New Year with a Cider Made Playlist

Strongbow Apple Ciders has launched its Chinese New Year campaign, created by Bonsey Jaden Malaysia, that features a playlist of refreshing sounds of the brand’s much-loved apple ciders. For the first time, Strongbow is leveraging on the power of autonomous sensory meridian response (ASMR) technology to invigorate the festivity.  The campaign – aims to illustrate […]

McDonald’s Fresh Beef Burgers Leave Celebs ‘Speechless’ in Campaign by DDB North America

McDonald’s Fresh Beef Burgers Leave Celebs ‘Speechless’ in Campaign by DDB North America

 Have you ever tasted a burger that’s so good it leaves you speechless? Anyone who’s had an irresistibly mouth-watering, hot and juicy burger knows that feeling: mmmmm! Ugh! Gah! They’re not real words, but we all speak this primal “burger language.” Understanding that a deliciously irresistible burger can leave you at a loss for […]

Creative Agency Åkestam Holst Uses Sound Tech to Craft a Beer for Your Ears

Creative Agency Åkestam Holst Uses Sound Tech to Craft a Beer for Your Ears

You can’t drink beer whenever want, especially not in Sweden. This can be quite tough for beer lovers. That’s why Swedish agency Åkestam Holst teamed with beer brand Norrland Guld Ljus and translated the actual feeling of having a beer into the perfect sound of enjoying a beer. They simply made a beer for your ear. […]