How best for a British based but Australian conceived brand of plantbased ice cream chunks to celebrate both the arrival of Australia Day (26th Jan) and the successful conclusion of yet another remarkable Veganuary. Australia Day is all about revelling in all that’s great about Australia and being Australian and as Over the Moo is […]
Climate change is rapidly shrinking wine-growing regions worldwide. According to a study, a global temperature increase of just 2°C could render 56%* of current growing regions unusable. Without action, many of your favourite wines could go extinct. Here’s how one winery is working to save them. Boutique Australian winery Ampersand Estates, with help from the Wildlife […]
As a household name locally and abroad, Jacob’s Creek has a longstanding reputation for producing great Australian wine to suit our Australian laid-back lifestyle. However, when the opportunity arose to create a premium sparkling wine for the evolving needs of their drinkers, the brand’s global success presented a challenge. The familiarity and approachability of the […]
Cool climate, warm welcome When it comes to fine wine, the Austin family have a clear philosophy. Quality is non-negotiable, but ultimately, wine is created to bring people together and to share good times. A family of the Geelong community, the Austin’s pride themselves on their inclusivity and hospitality. When you visit their winery in the cool […]
Coca-Cola Australia has launched its biggest integrated marketing campaign for 2019 this month, with the return of the iconic Share A Coke. Running until the end of February, the Share A Coke campaign developed by Ogilvy Sydney, will for the first time give every Australian the opportunity to put their name on a Coke bottle. […]
Suntory BOSS Coffee, Japan’s number one selling coffee in a can, is launching in Australia and New Zealand with a new brand platform, ‘How Japan Can’ via Clemenger BBDO Sydney. BOSS Coffee is the secret sauce that keeps Japan’s workforce alert, productive, and at the top of their game, leading to the development of ‘How Japan Can’. […]
Fanta has launched a major new marketing campaign in Australia via Ogilvy Sydney to further build the brand’s strong association with the fun and creativity of Halloween. The campaign will mark the first time the brand has leveraged the hugely popular video sharing platform TikTok. The Fanta Halloween campaign has also been created and produced […]
Hendrick’s Gin has partnered with Posterscope to celebrate the launch of its new limited-edition Hendrick’s Midsummer Solstice gin – the first innovation in Australia since launching its flagship gin over 20 years ago. Evoking Hendrick’s British heritage and association with the unusual, Posterscope has devised a unique out-of-home (OOH) campaign to bring to life the […]
New distillery, Wildspirit, launches Wildspirit Bloody Merry Gin, with a convention-breaking brand and packaging identity by drinks design specialist Denomination. Passionate distiller and founder of Wildspirit, James Dumay, set out to fill a gap in the market for a serious gin for serious gin drinkers, but with a very unserious attitude: “We wanted to bring an […]
Leading Australian brand agency WhatCameNext_ has redesigned PZ Cusson's wet baby food brand Rafferty’s Garden across Asia Pacific, bringing the brand back into the hearts of consumers.
Convenient baby food is a hugely emotive area with a short audience engagement time of under two years. Traditionally the category leader, Rafferty’s Garden was losing audience confidence. A large, disparate, linear product range was difficult to navigate and people were beginning to seek out other brands that met their ‘closer to nature’ lifestyle and beliefs. Rafferty’s Garden challenged […]