Great Northern Brewing Co. Launches ‘The Great Recamp’ for Father’s Day

Great Northern Brewing Co. Launches ‘The Great Recamp’ for Father’s Day

This Father’s Day, Great Northern Brewing Co. is inviting Australians to do something with their dads that he won’t forget. For most of us, memories of the great outdoors begin with our fathers. To revisit those bonding experiences, Great Northern Brewing Co. and TBWA Sydney is encouraging you to go camping again with your dad […]

Kosciuszko Pale Ale is ‘Beer with Altitude’ in Bold Marketing Campaign by 72andSunny

Kosciuszko Pale Ale is ‘Beer with Altitude’ in Bold Marketing Campaign by 72andSunny

72andSunny has launched its first work for Lion, with a brand launch for Kosciuszko Pale Ale. This is Lion’s first focused marketing campaign for the brand, and 72andSunny created the brand aesthetic, design and comms, including film, social and OOH. A spokesperson from 72andSunny said: “The 72andSunny team has collaborated effortlessly with the Kosciuszko brand […]

Ardbeg’s Loyal Canine Mascot ‘Shortie’ Fronts Father’s Day Film by Endeavor Global Marketing

Ardbeg’s Loyal Canine Mascot ‘Shortie’ Fronts Father’s Day Film by Endeavor Global Marketing

The latest limited edition from Ardbeg gives whisky and dog lovers alike the chance to celebrate the untamed spirit of Ardbeg and its beloved canine mascot, Shortie. A new campaign and promotion has launched, developed by Endeavor Global Marketing. With Father’s Day just around the corner, Shortie’s Ardbeg bone gift pack is the daddy of […]

Australia vs England Hostilities Spread Beyond the Cricket Field in New Vegemite Ad

Australia vs England Hostilities Spread Beyond the Cricket Field in New Vegemite Ad

At the first Ashes Test in Edgbaston, Marmite was handing out jars of its ‘salty black goo’ in an apparent attempt to convert Aussie spectators away from their beloved Vegemite. Labelled “Marmy Army”, the brand plans to hand out the little jars for the full five Ashes Tests. But Vegemite is having none of it, taking out […]

Jacob’s Creek Says ‘Bring Your Australian’ in New Global Masterbrand Campaign

Jacob’s Creek Says ‘Bring Your Australian’ in New Global Masterbrand Campaign

Jacob’s Creek has unveiled its latest global Masterbrand platform, ‘Bring Your Australian’ at its pop-up restaurant on Bennelong Point, overlooking Sydney Harbour and the Opera House. Championing a more contemporary, globally relevant Australian spirit, the platform is supported with a striking new identity, and a fresh colour palette inspired by modern Australia. The ‘Bring Your Australian’ platform is the start of […]

Four’N Twenty Celebrates Original Fans in New Campaign by BWM Dentsu

Four’N Twenty Celebrates Original Fans in New Campaign by BWM Dentsu

Four’N Twenty has launched its latest communications campaign via BWM Dentsu Melbourne, celebrating its deep connection with sporting fans across the country. From the sofa to the schoolyard, on the sidelines and up in the members’ stands, the humble Four’N Twenty has been “Australia’s Original Fan Food” since 1947. The integrated communications campaign was created […]

Kellogg’s Goes Black and White in New ‘Colour & Win’ Promotion with Crayola

Kellogg’s Goes Black and White in New ‘Colour & Win’ Promotion with Crayola

This July, Kellogg’s is partnering with Crayola to make breakfast and snack time a little more creative. Visually striking black and white packaging will be released across all major retailers, offering consumers the chance to ‘Colour & Win’ one of five Family Crayola gift packs every day. Adding to the family fun, competition entrants can bring their coloured creation to life through cutting edge, browser-based augmented reality […]

Baskin-Robbins and Netflix Promote New Season of Stranger Things with a Campaign by Type + Pixel

Baskin-Robbins and Netflix Promote New Season of Stranger Things with a Campaign by Type + Pixel

Baskin-Robbins is teaming up with Netflix to promote the new season of Stranger Things with a limited edition product range and immersive, mobile-first digital campaign devised by Brisbane creative agency Type + Pixel. The much-anticipated third season of Netflix’ most-streamed global production drops worldwide on 4th July. Action will centre around Hawkins’ new ice cream […]

Nutriboost Gets Parents Through School Pick-up in Newly Launched Campaign by McCann Sydney

Nutriboost Gets Parents Through School Pick-up in Newly Launched Campaign by McCann Sydney

Coca-Cola Australia has marked the launch of new milk drink Nutriboost with a new campaign via McCann Sydney. The integrated marketing campaign is led by a new TVC and spanning digital media, POS, and in-store sampling and will run from now until 2020. As the newest brand in the dairy segment, Nutriboost offers both great […]

McCain Crafts a Better Beer Batter Chip in Tongue Twister Ad

McCain Crafts a Better Beer Batter Chip in Tongue Twister Ad

A dominant player in the frozen chip realm, McCain, has launched an exciting new range of Craft Beer Battered Chips, via a new campaign from Cummins&Partners Melbourne, that challenges the norm of online advertising with an overly long and complex audio clip. With three flavours to try from the Craft Beer world, there’s a Pale […]