In an effort to prove that their new pie, Meatballius Maximus, is truly authentically Italian, Jesters and Perth agency Meerkats decided to see if it would pass the ultimate test – being blessed by the Most Holy Father himself.
After much research, several meetings and a few prayers, they are proud to announce that Meatballius Maximus has indeed received an Apostolic Blessing from the Vatican.
Blessed items cannot be sold, but Jesters can, however sell you a regular Meatballius Maximus, which is exactly the same (authentic Italian meatballs with traditional napolitana sauce, garlic, basil, mornay sauce and tasty melted cheese, wrapped in Jesters’ famous flaky pastry), except much fresher.
Rikki Burns, CD of Meerkats, said: “We’re always looking for creative ways to help our clients stand out. It was kind of the Pope to give us a hand.”
Source: Campaign Brief