Jesters Pie Receives Apostolic Blessing from Pope Francis in New Campaign by Meerkats

Jesters Pie Receives Apostolic Blessing from Pope Francis in New Campaign by Meerkats

In an effort to prove that their new pie, Meatballius Maximus, is truly authentically Italian, Jesters and Perth agency Meerkats decided to see if it would pass the ultimate test – being blessed by the Most Holy Father himself. After much research, several meetings and a few prayers, they are proud to announce that Meatballius […]

Four’N Twenty Celebrates Original Fans in New Campaign by BWM Dentsu

Four’N Twenty Celebrates Original Fans in New Campaign by BWM Dentsu

Four’N Twenty has launched its latest communications campaign via BWM Dentsu Melbourne, celebrating its deep connection with sporting fans across the country. From the sofa to the schoolyard, on the sidelines and up in the members’ stands, the humble Four’N Twenty has been “Australia’s Original Fan Food” since 1947. The integrated communications campaign was created […]

Tidy’s Colourful Branding Help Happie Redefine the Humble Pie

Tidy’s Colourful Branding Help Happie Redefine the Humble Pie

Seeking to disrupt a traditional market with a bold and colourful brand identity, the creators of Happie asked design experts Tidy, to redefine the humble pie.  Pies may be seen as quintessentially British pub grub, but today’s health-conscious consumers are often left out of the equation. Happie sought to shake things up with a nutritious alternative, featuring classic flavours […]

B&B Studio Lifts the Lid on Bold New Brand Identity for Higgidy

B&B Studio Lifts the Lid on Bold New Brand Identity for Higgidy

An eclectic and eye-catching new brand identity for Higgidy has been unveiled by B&B studio. The brand repositioning moves Higgidy away from being a product-led challenger brand, launched 13 years ago, to an established British brand with a unique and differentiating philosophy. The new identity is based around the strategic positioning of ‘the best food […]

Open Your Piehole For a Unique Blend of Whisky by Diageo

Open Your Piehole For a Unique Blend of Whisky by Diageo

Warm baked apples, toasted pecans, the taste of the graham cracker crust on Grandma’s homemade pies, those memorable and loveable flavours are hot out the oven in Piehole – a delicious blend of Canadian Whisky and pie-flavored liqueur. Piehole, best sliced up as a shot, will be available beginning November 2014 in the following tempting flavors […]