From the sofa to the schoolyard, on the sidelines and up in the members’ stands, the humble Four’N Twenty has been “Australia’s Original Fan Food” since 1947.
The integrated communications campaign was created in partnership between Patties Foods Pty Ltd and BWM Dentsu Melbourne.
The iconic brand is a much-loved part of Australian culture, eating a Four’N Twenty Pie while watching sport is a part of the ritual of the game. The new campaign celebrates the diversity of sporting fans and the multitude of sports in Australia today.
Anand Surujpal, GM of marketing and innovation, Four’N Twenty said: “We hear from sports fans time and time again that they associate enjoying sport with eating a Four’N Twenty. We are excited to be cementing our connection to fans across Australia with our new Original Fan Food campaign.”
Belinda Murray, managing director, BWM Dentsu Melbourne added: “We’re thrilled to be partnering with Four’N Twenty and using our creative, brand and strategic expertise to enhance this iconic Australian brand. Our love of pies is also a plus!”
Source: Campaign Brief