Billson’s brewery reveals its first alcoholic drinks for 70 years, with brand and packaging design by independent, international design agency Cowan London. This launch is not only a new chapter in the story of one of Australia’s oldest drinks manufacturers, it is also an example of how a brand can stand out in the increasingly […]
March 17 saw the campaign launch for Hahn Ultra Crisp — an innovative new product by the pioneering Australian beer brand Hahn. Five years in the making, Hahn Ultra Crisp boasts a revolutionary new brewing process using rice to create a cleaner, crisper tasting beer that also happens to be totally gluten free — the […]
Modus Operandi Brewing Co, one of the first Australian craft breweries to use aluminium cans, are introducing their famous beers into 375mL cans to expand their distribution and accessibility – But don’t worry, fans of the iconic 500mL ‘Silver Bullet’ will still find them as Limited Releases. Design agency Co-Partnership have again been entrusted to […]
Sydney based brand agency WhatCameNext_, the creative partner to one of Australia’s leading craft brewers. brought Yak Ales to the Sydney Mardi Gras 2019 in true party style. For this world-renowned festival celebrating inclusion and diversity, WCN_ took the brand to the next level by creating its full presence. The Yak Ales portfolio is a wide range of brews, […]
The big question from InBev/Carlton & United Breweries team to WhatCameNext_ was ‘how can we create a brand that makes pre-mixed batch cocktails desirable and relevant for the Australian market?’ Serving cocktails on draught was such a step away from traditional cocktail culture and the expected bar ritual so the challenge was how to keep […]
Australian family-owned dairy brand Bulla is now bringing more joy to families around the country by reinventing the classic ice-cream tub to become yet another much-loved summer icon: a sandcastle maker. A limited edition world-first product design, the Bulla FunTub was first released over summer and was designed by Publicis Worldwide, part of the Publicis […]
19 Crimes, the wine that bought you the first talking wine label via the AR Living Wine Labels app, has launched a unique campaign via J. Walter Thompson Melbourne, that brings to life the rich and authentic story of the convicts turned colonists who feature on the brand’s labels. In the 18th and 19th centuries, […]
Asahi Lifestyle Beverages has refreshed the Schweppes master-brand portfolio with Schweppervescence – a campaign via TBWA\Melbourne, linked to the brand’s roots, showing the enchanting movement of the Schweppes bubbles the moment the bottle is opened. TBWA\Melbourne worked with director JH Beetge, Goodoil Films and Alt.vfx to bring the story to life through AV, which takes […]
Eclipse Mints and Clemenger BBDO Sydney have launched a new brand platform, Share a Little More. The new platform represents a shift for the brand as it looks to inspire and celebrate real, authentic moments and the role that sharing a mint has to play in creating a moment of connection. Launched via a spot […]
McCann Sydney has launched a new campaign for Uncle Tobys Oats, which taps into the brand’s rich heritage. The campaign is set to launch on February 24 with a 15 second TVC. The campaign features a modern twist on the Uncle Tobys Oats quick oats launch in the late 80s, by tapping into memories of […]