Asahi Lifestyle Beverages has refreshed the Schweppes master-brand portfolio with Schweppervescence – a campaign via TBWA\Melbourne, linked to the brand’s roots, showing the enchanting movement of the Schweppes bubbles the moment the bottle is opened.
TBWA\Melbourne worked with director JH Beetge, Goodoil Films and Alt.vfx to bring the story to life through AV, which takes the viewer on a magical journey.
From mass swarms encapsulating an endless landscape, to intricate up-close moments, the bubbles interact with the world around them, influenced by different elements right up until the cap is released, triggering Schweppervescence.
Lisa Saunders, general manager or marketing, Schweppes said: “Until now, we’ve worked to share Schweppes’ provenance story. The launch of our new brand campaign sees us shift focus from the outside, in – because Schweppervescence is really all about the bubbles, inherently a sensory experience.”
The AV is accompanied by outdoor, which uses the bubbles as a vehicle to tell the ingredient story, visually represented by explosions of the flavour (bursts of chilli for Dry Ginger Ale and spritzes of lime that create Lemonade) in each bottle of Schweppes.
The campaign which also features integrated social and digital, runs until the end of June.
Source: Campaign Brief
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