BOSS Coffee is the secret sauce that keeps Japan’s workforce alert, productive, and at the top of their game, leading to the development of ‘How Japan Can’.
The campaign, featuring a range of social, digital, radio, and OOH assets was shot on location in Tokyo by local production company Mr+Positive.
Penny Cheung, head of inventions at Frucor Suntory said: “We’re incredibly excited to be launching one of Suntory’s most successful Japanese products right here in Australia and New Zealand – BOSS is the #1 coffee in a can in Japan and we’re determined to make it #1 here as well.”
Ben Coulson, chief creative officer at Clemenger BBDO Sydney added: “We had a great time discovering how Japanese workers ‘get it done’, with a little help from Boss Coffee.”
Source: Campaign Brief