Baskin-Robbins is teaming up with Netflix to promote the new season of Stranger Things with a limited edition product range and immersive, mobile-first digital campaign devised by Brisbane creative agency Type + Pixel. The much-anticipated third season of Netflix’ most-streamed global production drops worldwide on 4th July. Action will centre around Hawkins’ new ice cream […]
Coca-Cola Australia has marked the launch of new milk drink Nutriboost with a new campaign via McCann Sydney. The integrated marketing campaign is led by a new TVC and spanning digital media, POS, and in-store sampling and will run from now until 2020. As the newest brand in the dairy segment, Nutriboost offers both great […]
A dominant player in the frozen chip realm, McCain, has launched an exciting new range of Craft Beer Battered Chips, via a new campaign from Cummins&Partners Melbourne, that challenges the norm of online advertising with an overly long and complex audio clip. With three flavours to try from the Craft Beer world, there’s a Pale […]
Australian organic wine producer Fourth Wave launches a range of lighter-style wines called Tread Softly in partnership with drinks design specialist Denomination. Tread Softly has been created as a ‘next generation wine for the next generation of drinker’ in response to the increasing appetite for light wines that taste good, whilst having minimal environmental impact. Denomination’s work illustrates […]
The Brook family have been farming Macadamia’s on their farm in the Byron hinterland since the 1980’s. In 2016 they launched Brookie’s Bryon Dry Gin, their first brand devoted to sharing Australia’s finest native ingredients one spirit at a time. Their positioning, ‘It’s in our nature’ talks to their values of rainforest conservation and natural […]
Cadbury and BD Network have teamed up with the Premier League to offer customers the chance to win a Premier League holiday with an end of season promotion. ‘You’re off’ will repurpose the infamous red card with a distinctly more appetising twist, with recipients holding their heads high as they jet off to sunnier climes for a football-themed foray – […]
As part of Vegemite’s ‘Tastes Like Australia’ campaign, a new promotion launches in Woolworths, where Vegemite are giving away unique limited edition toast stencils with the purchase of any Vegemite product. Ben Couzens, chief creative tinker at Thinkerbell, the agency behind the promotion said: “We’ve created a product that is designed to make spreading Vegemite […]
South Australian-based family-owned winery, Wakefield Wines, will release a rare, ultra-premium wine to celebrate 50 years of winemaking on 1st May, with standout packaging by drinks design specialist Denomination. The wine celebrates the founding purpose of the South Australian family winemaker, which was to craft new world wines to rival those of the old world, particularly […]
Billson’s brewery today reveals the launch of Billson’s Australian Dry Gin and Billson’s Beechworth Dry Gin, with strategy, brand and packaging design by independent, international design agency Cowan London. The launch not only marks a new direction for one of Australia’s oldest drinks manufacturers, it is also an example of how a brand can stand out in a market […]
Sydney based brand agency WhatCameNext_ has refreshed the South Australian winery Banrock Station, showcasing rare flora and fauna from the region to convey its commitment to the environment. The new Banrock Station design heroes the endangered Blue Mallee tree, as well as a number of species from the wetlands, such as the spiny daisy and Murray River […]