Budweiser announced the bold next step in its ‘Give A Damn’ campaign, together with safe ride partner Lyft. Given the success of last year’s pilot program — during which Budweiser delivered more than 35,000 rides home across six states plus Washington, D.C. — the brand will expand the 2017 campaign to offer 150,000 round-trip rides […]
Absolut has created a powerful poster campaign to highlight the fact that it is still illegal to engage in same-sex activity in 72 countries worldwide as part of its campaign for a more inclusive and open world. Launched on the 50th anniversary of the amendment of the Sexual Offences Act – the Act of Parliament […]
End Allergies Together (E.A.T.), a non-profit organisation that funds research to help solve the growing food allergy epidemic, has joined forces with the award-winning ad agency BBDO New York to develop a public education campaign designed to advise people of all ages about the life-threatening dangers people with food allergies face every time they eat. […]
New research released from the Infant & Toddler Forum finds that whilst the majority of the UK’s parents are confident about what food groups to include in their child’s diet, they struggle to put their knowledge into practice. Over a third (35%) are worried they do not give their children the right balance of foods […]
The more we drink, the less sharp our decision-making becomes – that’s the message hidden inside wine bottles in a clever campaign by Y&R Russia and backed by Russia’s biggest wine distributor, Simple Wine. In ‘Don’t Reach the Bottom’, healthy drinking advice printed on bottles is revealed as wine is decanted. The agency has designed […]
Doritos might have crashed out of the Super Bowl after a decade of fun ads, but Frito-Lay still has a few party tricks up its sleeve for this year’s big game. The chip maker’s Tostitos brand has made a limited-edition “Party Safe” bag that can tell when you’ve been drinking, and will help you get […]
On January 17, at the World Economic Forum (WEF), Stella Artois and Water.org called for international business leaders, corporations, media and consumers to join the mission to help end the global water crisis. While onsite, Stella Artois jumpstarted its own commitment to this effort with a multi-year extension of the “Buy a Lady a Drink” […]
Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids’ salt, sugar and fat intake. Be Food Smart builds on Public Health England’s sugar tracking app in 2016. The latter was a runaway success with more than two million downloads. It works in a similar […]
To help feed families this holiday season, Tillamook and 72andSunny are turning the empty plate emoji into real food donations through a social-media food drive. Starting from Sunday December 18, people who post the empty plate emoji, along with the #RealFoodSunday hashtag, will provide 50 meals to kids through national nonprofit No Kid Hungry. By […]
As a nation, Britons are increasingly aware of the calorie content in the food they eat but can the same be said for what they drink? And how much alcohol is in their drink? New research conducted by Diageo reveals that 84% of people admitted they were unfamiliar with how many calories were in their […]